by Jason Smith | Aug 4, 2025 | Informational
The game ended with a win and a roar from the crowd, but the buzz died by the time fans hit the parking lot. Social mentions were flat. Sponsor impact was minimal. Between big plays, the engagement plan fell short. Where was the halo effect of the big game? That’s the...
by Jason Smith | Jun 22, 2026 | Informational
The sponsor paid. The property delivered. The posts went up, the logo appeared, and the content hit the feed. Then, nothing, except a handful of likes from long-time followers. The brand rep tried to smile through the recap meeting. But everyone knew that she knew the...
by Jason Smith | Jun 22, 2026 | Informational
Question: if you removed every sponsor logo from your venue tomorrow, which partners would your fans miss? The honest answer is likely uncomfortable. Fans don’t miss logos. They miss experiences: the halftime game where kids win gear, the app feature that lets...
by Jason Smith | May 25, 2026 | Informational
A fan walks into the stadium two hours before tip-off. There is no game, yet. But there is a line of people waiting to shoot free throws on a sponsor-branded court. A photo station buzzes with activity, and a digital leaderboard displays names from fans who just...
by Jason Smith | May 22, 2026 | Guides
It’s a Tuesday night in late October and the home team is six games out of playoff contention. The arena is two-thirds full. Half the crowd arrived late, the sponsor activation outside the main portal has only two people in line, and the energy in the building peaks...
