by Jason Smith | Jul 9, 2026 | Updates
Learfield Partners with SponsorCX to Advance Sponsorship Operations, Elevate Brand Partnerships, and Drive Performance Across College Sports DALLAS (July 9, 2026) – Learfield, the leading media and technology company powering college athletics, announced today a...
by Jason Smith | Jul 6, 2026 | Uncategorized
A mid-sized minor league team spent three years building its community presence. Youth clinics in the spring. A food drive in October. An annual charity golf tournament. When the team’s largest sponsor came up for renewal, its partnership manager couldn’t pull a...
by Jason Smith | Jun 22, 2026 | Informational
The sponsor paid. The property delivered. The posts went up, the logo appeared, and the content hit the feed. Then, nothing, except a handful of likes from long-time followers. The brand rep tried to smile through the recap meeting. But everyone knew that she knew the...
by Jason Smith | Jun 22, 2026 | Informational
Question: if you removed every sponsor logo from your venue tomorrow, which partners would your fans miss? The honest answer is likely uncomfortable. Fans don’t miss logos. They miss experiences: the halftime game where kids win gear, the app feature that lets...
by Jason Smith | Jun 22, 2026 | Informational
Somewhere in a brand’s marketing budget meeting, someone compares your event to a Google Ads campaign. Not because they’re the same thing, but because both compete for the same dollars. The Google campaign comes with click-through rates, cost-per-lead, and...
