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Georgia Tech Alumni Association + SponsorCX

Centralizing Sponsorship Management and Strengthening Fulfillment

The Challenge

Georgia Tech Alumni Association relied on spreadsheets and multiple systems to manage sponsorships, creating significant manual work and limited visibility across partner activity. Tracking assets, agreement dates, and fulfillment required constant follow-up, while disconnected processes increased the risk of missed deliverables and revenue opportunities.

The Solution

Georgia Tech Alumni Association partnered with SponsorCX to centralize sponsorship management and replace fragmented processes with one platform. By bringing inventory, partner activity, deals, and fulfillment together, the team gained a clearer view of its sponsorship program while task templates, reminders, and reporting reduced manual tracking and simplified day-to-day management.

Key Features

Inventory Management

SponsorCX centralizes Georgia Tech Alumni Association sponsorship inventory in one place, giving the team clear visibility into available assets and what has been sold. This replaces spreadsheet-based tracking and makes it easier to understand the full scope of each partner relationship.

Fulfillment Tracking

SponsorCX gives the team a clear view of sponsorship deliverables, deadlines, and completion status. By keeping fulfillment organized in one place, Georgia Tech Alumni Association can improve follow-up, strengthen communication across teams, and reduce the risk of partner commitments being missed.

Task Management

Task templates turn recurring sponsorship deliverables into a consistent, repeatable workflow. The team can schedule and assign tasks, track them through fulfillment, and use reminders to stay ahead of deadlines—reducing manual coordination and making sponsorship management easier to scale.

”SponsorCX has been a big time saver for us. Instead of spending so much time in spreadsheets tracking when agreements start and end and figuring out what has or hasn’t been fulfilled, we now have one place to manage it all. It’s given us a much better way to stay on top of fulfillment and follow-up as we grow our partnerships.”

Austin Schulte

Business Development Manager

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