by Jason Smith | Jul 6, 2026 | Informational
A mid-sized minor league team spent three years building its community presence. Youth clinics in the spring. A food drive in October. An annual charity golf tournament. When the team’s largest sponsor came up for renewal, its partnership manager couldn’t pull a...
by Jason Smith | Jun 22, 2026 | Informational
The sponsor paid. The property delivered. The posts went up, the logo appeared, and the content hit the feed. Then, nothing, except a handful of likes from long-time followers. The brand rep tried to smile through the recap meeting. But everyone knew that she knew the...
by Jason Smith | Jun 22, 2026 | Informational
Question: if you removed every sponsor logo from your venue tomorrow, which partners would your fans miss? The honest answer is likely uncomfortable. Fans don’t miss logos. They miss experiences: the halftime game where kids win gear, the app feature that lets...
by Jason Smith | Jun 22, 2026 | Informational
Somewhere in a brand’s marketing budget meeting, someone compares your event to a Google Ads campaign. Not because they’re the same thing, but because both compete for the same dollars. The Google campaign comes with click-through rates, cost-per-lead, and...
by Jason Smith | Jun 22, 2026 | Informational
Derek Russell has managed global sponsorship activation for United Airlines for nearly a decade, overseeing some of the company’s largest and most visible partnerships across professional sports, venues, and entertainment properties. In a recent SponsorCX webinar...
by Jason Smith | Jun 2, 2026 | Informational
Somewhere right now, a brand is paying for a sponsorship it’s not activating. The rights fee is covered. The logo is placed. A stretched-thin team hopes linking the brands’ name to a property counts as strategy. It does not. Marketing activation strategiesare the...
