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Real Salt Lake Contracts with SponsorCX to Manage Corporate Partnership Assets

Real Salt Lake Teams Up with SponsorCX for Corporate Partnership Asset
Jason Smith
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Real Salt Lake of Major League Soccer and SponsorCX are pleased to announce they have entered into a multi-year agreement. SponsorCX will provide its world-class software to Real Salt Lake and the Real Monarchs to manage their sponsor relationships.

Under new ownership, Real Salt Lake is focused on building out systems and processes to ensure the organization is providing streamlined solutions to manage sponsorship assets. The team has seen a significant interest in new sponsor relationships recently due to the Clubs success on the field and renewed interest from the passionate fanbase that generated 17 consecutive home sellouts this past season.

“We are proud to work with an amazing organization like Real Salt Lake,” says Jason Smith, founder and CEO of SponsorCX. “Our software will provide a meaningful way for Real Salt Lake to build an even stronger connection with their partners, and ensure first-class activation on sponsorship assets.”

Serving clients across various industries, including sports, entertainment, events, arts, and non-profits, SponsorCX provides a suite of online automated sponsorship management tools, including:

  • Relationship Management
  • Fulfillment Management
  • Inventory Management

“We are excited to work with SponsorCX to streamline our partnership asset inventory to deliver a more sophisticated level of service for each of our corporate partners,” said Real Salt Lake President, John Kimball. “SponsorCX offers us a state-of-the-art solution that will allow our corporate partnership department to fulfill and deliver on our growing partnership relationships.”

About SponsorCX
SponsorCX is a leader in sponsorship management within the sports, entertainment, causes, arts, and events industries. It is a complete sponsorship management tool to assist in managing sales, fulfillment, and inventory to maximize sponsorship revenue. The company was founded in 2017, and continues to grow rapidly as the newest and most innovative sponsorship software solution in the industry. Learn more at sponsorcx.com

About Real Salt Lake

During the first week of January 2022, the RSL compendium of properties was acquired by global sports entrepreneur David Blitzer – who boasts interests in the Philadelphia 76ers (NBA), the New Jersey Devils (NHL), the Cleveland Guardians (baseball) and six European soccer entities, including Crystal Palace (England), FC Augsburg (Germany), Estoril (Portugal), ADO Den Haag (Netherlands), Alcorcón (Spain) and SK Beveren (Belgium). The Blitzer group partners with Utah-based Smith Entertainment Group (SEG), which owns the Utah Jazz (NBA), led by Ryan Smith and including Dwayne Wade, among others.

Real Salt Lake completed its 18th Major League Soccer regular season, its first full season under Head Coach Pablo Mastroeni, who led the Utah side for the final 100 days last year, advancing RSL to the 2022 Audi MLS Cup Playoffs for the 11th time in the last 14 years.

The Club’s MLS Cup 2009 victory marked the state of Utah’s only major professional championship in nearly 40 years, the title preceding an historic run to the 2010/11 CONCACAF Champions League Final. Buoyed by a passionate base boasting several thousand season ticket holders, RSL has enjoyed a prominent homefield advantage – posting a dominant 154-48-50 (Win-Loss-Draw) record across all competitions on Utah soil (1.97 points per game for a 0.702 win pct.) – since building its permanent home in Sandy nearly 14 years ago.

In 2015, the club expanded its development pyramid with the addition of Real Monarchs SLC, one of several MLS-operated clubs playing in the USL Championship, the United States’ Division II setup. The Monarchs boast a pair of titles in its brief history, as the 2017 USL regular-season champions, later winning the USL Final in 2019. For the 2022 season and beyond, Real Monarchs will compete in the newly launched “MLS NEXT Pro” as part of a joint United States and Canada endeavor to complete the professional player pathway by connecting youth academies in MLS NEXT to first teams in Major League Soccer.

The entire RSL pyramid, which includes the RSL Academy’s U-15 and U-17 teams, calls the expansive Zions Bank Training Center in Herriman, Utah their daily training home. With five world-class grass fields, two indoor turf fields, a residential dormitory, the STEM-based RSL Academy High School and the 5,000-seat Zions Bank Stadium located on a 42-acre campus, Utah’s sporting future is bright.

The RSL Community Foundation was established in 2016, created with the goals of being active in the community year-round, utilizing the popularity and reach of RSL and the Monarchs in promoting health and wellness in children throughout the region, engaging supporters of soccer to raise funds and volunteer time for various local initiatives.

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