You’re at a summer music festival. The sun’s dipping low, the crowd’s buzzing, and between sets you wander into a shaded lounge hosted by a beverage brand. Inside,...

Welcome to The Sponsorship Edge. The biggest wins come from bold moves, smart risks, and fan-first thinking. What Spotify’s Full-Asset Takeover of FC Barcelona Reveals...

When the Sponsorship Machine Starts to Sputter   It was supposed to be the brand’s marquee partnership — a multimillion-dollar deal with a national sports league....

Alan, director of partnerships for a regional sports venue, sat at his desk surrounded by open tabs including email, spreadsheets, along with his brand-new sponsorship...

After weeks of back-and-forth calls and emails, a festival director finally heard back from a national beverage brand. The sponsor liked the idea but “didn’t see a...

You’re a sponsorship manager at a venue or sports property. You’ve got 10 sponsors, dozens of assets (signage, digital ads, hospitality packages). You’re juggling...

The Innovation Pipeline: How Emerging Tech Is Shaping the Future of Sports Sponsorship Practical ways innovation is changing sales, activation, and measurement Have You...

Welcome to The Sponsorship Edge. The best sponsorship deals aren't always the safest ones, and the brands winning right now know it. Why Rolex Is Doubling Down on Race...

Lehi, UT – October 14th, 2025: SponsorCX, the fast-growing leader in sponsorship management, today announced the appointment of Russ Hannig as Chief Operating Officer,...