Jeff Hicks

VP of Business Development
Jeff joined the SponsorCX team in January 2022 leading all business development for the company. He received his Bachelor’s Degree in Business with an emphasis in Marketing at Brigham Young University. Jeff began his career in the sports industry with an internship at ISP Sports within the Brigham Young University Athletic Department. After exceeding expectations as an intern, Jeff was promoted to Account Executive with ISP/IMG at the University of California. After a few successful years in Berkley, Jeff returned to Brigham Young University as a Senior Account Executive. While working at BYU, Jeff achieved his annual sales goals each year and built solid relationships along the way. After attaining success on the sponsorship sales side of the business, Jeff continued his career working for Mountain America Credit Union, where he was able to gain valuable experience on the brand side of the business. Over his seven-year tenure with the sponsorship and events team at Mountain America, Jeff was promoted multiple times. He held positions such as Sponsorship Events Coordinator, Sponsorship Events Manager, and Sponsorship Channel Manager. While at Mountain America, Jeff helped negotiate, manage, and fulfill sponsorship agreements with sports, entertainment, events, arts, and non-profit organizations. He was critical in overseeing the event marketing strategy including managing a team of over fifty individuals that activated at nearly three-hundred events each year. Jeff lives in Cottonwood Heights, Utah and enjoys spending time outdoors, especially at Lake Powell.

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