Trusted by Teams Managing Sponsorships Every Day

Before SponsorCX, we were running an $18 million sponsorship program out of an Excel tracker with three people — and who's to say if anything actually got done after the show? Now we're looking at $70 million-plus with a team that's doubled in size, and we finally have one place where everyone has access to deal terms and assets for every contract. It's going to make us a lot more dangerous when it comes to actually ensuring fulfillment. We're stoked about it.

SponsorCX transformed how we manage sponsorships across the University of Utah. What once required ten spreadsheets and multiple platforms is now centralized in one system, making it easier to serve partners, report to leadership, and ensure every deliverable is executed on time. As a team of one, I couldn’t do this without SponsorCX.

Implementing SponsorCX was exponentially advantageous for the Redding Rodeo. The benefits were immediate and will continue to grow moving forward. For the first time in my nine years with the rodeo, we ended the event with 100% of sponsorship payments collected on time. That's a big deal. Just two years ago, we had nearly $30,000 in unpaid sponsorship revenue that we had to track down after the event.

At the Washington Spirit, we were looking to take a leap forward in how we manage partnership inventory, track our rate card, and centralize our backend systems. SponsorCX has helped us reach that next level of measurement, management, and tracking, becoming a phenomenal partner in elevating our sponsorship operations.

We’re thrilled to bring on SponsorCX as our official sponsorship management platform and are excited to leverage its tools and AI integrations to strengthen our partnerships and grow our portfolio.

Prior to SponsorCX, we were using several different systems to track our partnerships, which led to errors and misunderstandings occurring more often. SponsorCX gives the sales team the ability to see all aspects of the sales process in one location, while allowing the fulfillment team to know exactly what needs to be done for each part of the contract. I would, and have, recommended SponsorCX to other organizations, as it helps manage small teams in a fast-paced work environment. As we always say, 'If it isn't in SCX, it's fair game.'

The consolidation of all our sponsorship management tools into one platform has been a huge help to our organization. The ease of use and the ability to access all the information on the go have not only saved us time but also enhanced our operational capabilities. SponsorCX has truly transformed how we manage our sponsorships, making every process more efficient and streamlined.

With SponsorCX, I have everything in one place. I can find things more quickly and easily. The Recaps, uploading POPs, and the organization of assets have saved me time during the off-season. I’ve loved every feature SponsorCX offers. I would highly recommend SponsorCX, as it helps organizations keep everything under one roof—whether it's tracking upcoming events, managing assets that need to be fulfilled, or even scheduling and staying up to date with sponsors. It ensures that nothing gets missed.

SponsorCX has streamlined our agreement tracking and fulfillment significantly. We no longer use multiple excel spreadsheets and documents to perform the activities that SponsorCX manages. SponsorCX support is EXCELLENT and responsive. The Customer Success Manager model is one of the best I have seen in the industry.

SponsorCX is a huge time saver.Having all the tools in one place not only gives us an advantage but also revolutionizes the way we manage our sponsorship processes. Overall, SponsorCX has transformed how we do things, making us more organized and efficient than ever before.

SponsorCX is one of the most efficient platforms I’ve worked with. Time is money, and the streamlined processes it’s created for our team are invaluable. What sets them apart is their innovation.

SponsorCX has been key in making sure we have a track of all the assets we can provide. The pipeline visual has been great for us. We can see exactly how deals are performing and what to change as we renew them. It keeps everybody accountable, and I’m in it almost every day checking contracts and making sure we have what we’re promising.

We manage more than 400 partnerships at the University of Utah, and the complexity can be overwhelming. SponsorCX keeps us on track with deadlines, invoicing, and deal progress, making it easier to manage highly integrated partnerships and everything in between.

SponsorCX has been a true partner in helping bring my vision for SEAT to life. The platform allows me to manage sponsorships seamlessly, while their team collaborates with us to create custom, high-impact experiences that deliver real value to our sponsors.

SponsorCX gives us the visibility and accurate data we need to manage our sponsorship property effectively. The reporting tools make it easy to see growth opportunities, communicate insights with our team, and make informed decisions. On top of that, their customer service is phenomenal and always quick to respond.

Our organization has been using SponsorCX for over four years now and it has served us very well. It allows our team to work cross functionally to meet sales goals and sell sponsorships for our fair and rodeo, barrel race series, reining and other events. Aside from complete start to finish features on contract development and execution, the support from SponsorCX has been tremendously helpful.

Before SponsorCX, we were running everything out of Excel sheets with no real process — having a place to build contracts, manage inventory, and schedule everything has been huge for our team. The updates they make are noticeable, and I can already tell it's going to save us hours as we move into our busy season.

I’ve never felt like a client with SponsorCX; they are always open to exploring new ideas, offering assistance, and making improvements, which makes it a truly great partnership. Additionally, they are committed to continuously growing the platform and have a deep understanding of our industry. Finally, their ability to integrate API features into the platform has been invaluable, helping save time and ensuring seamless communication between our systems, like QuickBooks and Salesforce.

Working with SponsorCX has been transformative for us. It’s not just about managing sponsorships – it’s about laying a robust foundation for future growth and collaboration with our partners. This system has been pivotal in helping us streamline our operations and fortify our relationships, ensuring that both we and our partners thrive together in a clear and effective partnership framework.

Navigating the transition from spreadsheets to SponsorCX was remarkably smooth, thanks to the incredible support from their customer success team. The level of organization and efficiency we’ve achieved with SponsorCX is unparalleled, not to mention the live chat support and proactive customer service that have been exceptional throughout. SponsorCX hasn’t just met our expectations; it’s exceeded them at every turn.

SponsorCX is foundational to the success of our business development program. The platform has been a great thought partner in helping us achieve our goals by offering feedback on how different functionalities can drive efficiency, and always being open and receptive when we need support. I am so grateful!

SponsorCX has made our lives easier by reducing the number of documents we manage. The inventory tracking feature has made the biggest difference, along with the reporting tools, which help us communicate progress and needs with other teams. We’ve saved a lot of time using SponsorCX, and we expect that time savings to lead to more satisfied clients and increased revenue. I would recommend SponsorCX to other organizations because it is intuitive, fast, and dynamic, allowing teams to focus on generating revenue.

The most impactful feature for us has been the inventory rate analysis, simplifying complex tasks into a few easy clicks.

Everything lives in one dynamic platform, and that has been a game changer. [It] has greatly increased our efficiency, which in turn gives us more time to create meaningful experiences for our member-owners.

Partnering with SponsorCX has been a game-changer, enhancing how we manage and execute our sponsorship endeavors. It’s not just a tool; it’s become an integral part of our operation’s success.

The ease of generating reports and accountability across our teams has been really valuable. We’ve got one single source of truth that we go to now – SponsorCX.

I’d estimate we save around 4–5 hours per week by using the platform, which is significant for our small team.

We chose SponsorCX because of the platform’s robust capabilities and ability to accurately track prospect communication all the way through the sponsorship funnel. It gives us the visibility we need from first touch to signed agreement, and its ease of use and strong value made it the right fit for our program. We’re excited to build a long-term partnership.

I would strongly encourage any team working in sponsorships to explore this platform. It has transformed the way we manage partnerships—streamlining workflows, improving accuracy, and accelerating deal flow. It’s truly a game changer for organizations looking to operate more efficiently and deliver a better experience for both internal teams and external partners.

SponsorCX has become one of the first platforms I open every morning. It helps me see what we’re activating, understand which industries are hottest, and generate new leads, all in one place. It’s helped me tremendously as I’ve grown in the sponsorship business

The SponsorCX platform is working great for us. We're seeing steady improvement with its adoption among our team, and I'm excited for even more useful information to come from it.

SponsorCX has completely transformed how we manage our sponsorship business. What used to require spreadsheets, manual processes, and constant effort now happens in one place.

The AI deal extractor is amazing — it's really worked out great and saved us a ton of manual entry. The contract builder is super helpful too, pulling everything in automatically so we're 90% of the way there instead of copying and pasting.

SponsorCX has been a big time saver for us. Instead of spending so much time in spreadsheets tracking when agreements start and end and figuring out what has or hasn't been fulfilled, we now have one place to manage it all.

SponsorCX gives us one place to manage all of our sponsorship assets—from on-car branding and hospitality passes to credentialing and everything in between.

We just started using SponsorCX, and we’ve been impressed with everything it can do. We doubled our sponsorship last year, and I can already tell how far this program is going to take us. With SponsorCX, we’re expecting to do way more than that this year.