The Challenge
The McNeese Athletic Foundation managed sponsorship inventory, renewals, fulfillment, invoicing, and contracts across multiple spreadsheets and manual processes. Creating agreements in Word, tracking proof of performance, and maintaining sponsorship inventory required significant administrative effort, making it difficult to stay organized, reduce manual errors, and efficiently manage growing corporate partnerships during busy renewal periods.
The Solution
The McNeese Athletic Foundation centralized its sponsorship operations in SponsorCX, replacing disconnected spreadsheets with one platform for inventory, agreements, fulfillment, renewals, and billing. The platform simplified contract creation, streamlined sponsor fulfillment, and improved visibility across every partnership, giving the team more time to focus on supporting sponsors and advancing the Foundation's partnership program.
Key Features
Agreement Builder
Reduced contract creation from 30–60 minutes to just minutes by replacing manual Word documents with a faster, standardized agreement process.
Fulfillment Tracking
Centralized proof of performance, sponsor recap decks, and task management to simplify partnership fulfillment and ensure every sponsorship commitment is delivered.
Inventory Management
Created a single source of truth for sponsorship inventory, giving the team real-time visibility into available assets, pricing, and renewals without relying on multiple spreadsheets.