Major League Sponsorship Management
You Make Prime Time Happen. We Make It Simple.
We centralize and automate your major league sponsorship operations so your team can execute at scale, deliver for partners with precision, and clearly demonstrate performance.
Trusted By Your Peers:
Legacy systems and custom tools make it hard to manage sponsorships at scale and keep up with the demands of modern partnerships.
One Connected System for Major League Sponsorship Operations
Partnership work is complex. Your system shouldn’t be.
Centralize
CRM, Inventory, and Partnerships in One Connected System
Most major league sports teams already use a sports CRM, but sponsorship data still lives across systems, spreadsheets, and internal tools, making it difficult to keep everything aligned.
SponsorCX connects your CRM, inventory, and partnership data in one system built for major league sponsorship management, giving you a clear, real-time view of your entire sponsorship lifecycle.
We’ve got one single source of truth that we go to now — SponsorCX.
Automate
Agreements Structured and Connected with AI
Managing complex sponsorships at scale across leagues including the NFL, NBA, MLB, EPL, and NWSL requires constant coordination across sales, fulfillment, and operations.
SponsorCX uses AI to structure agreements and connect them directly to inventory and deliverables, automatically creating the tasks and timelines your team needs to move from contract to execution without manual handoffs.
It’s been a lot more seamless than in years prior, especially for creating custom tasks to manage hospitality and ticketing elements.
Track
Visibility That Protects and Grows Sponsorship Revenue
In major league sponsorships, missed deliverables and lack of visibility don’t just create operational issues, they impact revenue and partner trust.
SponsorCX connects what's sold to what's delivered. You get real-time visibility across partnerships, assets, and events. You're able to execute with precision, protect sponsorship revenue, and identify new growth opportunities.
SponsorCX has helped us reach that next level of measurement, management, and tracking, becoming a phenomenal partner in elevating our sponsorship operations.
Report
Reporting That Exceeds Sponsor Expectations Through the Partner Portal
Major league partners expect clear, real-time visibility into performance, not reports built after the fact.
SponsorCX keeps sales, inventory, and fulfillment data connected in one major league sponsorship management platform, with proof of performance shared through the Partner Portal so partners can clearly see what was delivered and the value of their investment.
The ease of generating reports and accountability across our teams has been really valuable.
Integrates With the Tools Your Team Already Uses
Keep sponsorship data aligned across systems so you can track performance across seasons, game days, and activations to maximize high-value partnerships
Two-Way CRM Sync
Two-Way CRM Sync
Two-Way CRM Sync
Send & Track Signatures
Email & Calendar Sync
Email & Calendar Sync
Calendar & Meeting Activity Sync
Accounting & Invoice Sync
Sponsorship Deck Sync
How It Works
Proof of Performance, Captured During Game Time
With the SponsorCX mobile app, your team captures photos and activation details in real time. Everything is automatically connected to the right partner, agreement, and inventory in one system built for major league sponsorship operations.
Plan
Know what needs to be delivered
Capture
Proof captured once, in the moment
Connect
Connected to the right asset, ready for recap
Proof of performance is already organized, so you can clearly show what was delivered and reinforce the value of each partnership. When it’s time for end-of-year recaps, everything is ready to generate, saving your team hours.
How SponsorCX Compares
Legacy systems and internal tools weren’t built for major league sponsorship operations.
SponsorCX
Spreadsheets
Generic CRM
HubSpot, Salesforce, Dynamics
PM Tools
Asana, Monday.com, ClickUp
Capability
Built Specifically for Sponsorship Operations
Inventory Connected Directly to Deals and Revenue
Manual
AI-Structured Agreements With Automatic Task Creation
Fulfillment and Activation Tracking Built Into the Core Platform
Reporting Aligned Directly With Fulfillment and Investment Data
Manual
The grid above highlights a few core capabilities, but the full comparison shows how SponsorCX differs across implementation, adoption, integrations, reporting, and long-term major league sports sponsorship operations.
Case Study
How Major League Teams Manage Sponsorships in One Modernized System
Case Study
How Major League Teams Manage Sponsorships in One Modernized System
How Bath Rugby Manages Sponsorships In One System
Bath Rugby moved from managing sponsorships across spreadsheets and disconnected tools to one centralized platform designed for sponsorship operations.
The impact
- Real-time visibility into active partnerships
- Clear ownership and alignment across the commercial team
- Reporting leadership can rely on
With a single source of truth in place, the team spent less time compiling information and more time developing partnerships, supporting renewals, and driving revenue.