Events Sponsorship Management
You Make the Unforgettable Happen.
We Make It Simple.
We centralize and automate your event sponsorship operations so you can stay organized, deliver what was promised, and clearly show sponsors the value in partnering with your event and race.
Trusted by:
You’re managing multiple sponsors, assets, and activations across a condensed and crowded event schedule. You don’t have time to rely on spreadsheets and disconnected tools when timelines don’t wait.
One Connected System for Your Event Sponsorship Operations
Event-based partnerships are complex. Your system shouldn't be.
Centralize
Sales CRM and Inventory for Events in One Shared System
Keep your partner relationships, sales activity, and sponsorship inventory in one connected system built for tournaments, races and other live events. Inventory stays tied to event dates, venue areas, and sponsor activations, so you can see what’s available, sold, or proposed in real time without relying on spreadsheets or disconnected tools.
SponsorCX gives the team the ability to see all aspects of the sales process in one location while ensuring fulfillment knows exactly what needs to be delivered.
Automate
Event Inventory Connected Directly to Fulfillment
SponsorCX AI structures agreements and connects them directly to inventory, so your team is organized well before the event, and ready when it’s go-time. As soon as a deal is defined, tasks and timelines are created automatically in the event sponsorship management software so your team can move from contract to execution without manual coordination when the pressure is on.
Your timelines align with event calendars, race weekends, sponsor booths, and activation deadlines so nothing depends on memory or last-minute follow-ups.
SponsorCX has streamlined our processes and enhanced our operational efficiency dramatically.
Track
Scheduling and Fulfillment Visibility Across Sponsors and Events
Your team can’t be everywhere at once. SponsorCX gives you visibility across event days, locations, and partners without constant status checks, so your event sponsorship operations stay organized.
Assets are scheduled directly to events, connecting what was sold to what needs to be delivered. You can see what’s complete, what’s in progress, and what still needs attention across sponsors and activations.
The platform allows me to manage sponsorships seamlessly and deliver real value to our sponsors.
Report
Reporting Aligned with Delivery Across Every Event
Reporting stays aligned with fulfillment, so dashboards reflect what was delivered across your events. Revenue, activations, and proof of performance stay connected in the same system, giving your team clarity for post-event recaps, renewals, and future events.
Proof of performance is communicated through the Partner Portal, keeping sponsors aligned on what was delivered and supporting long-term partnerships.
SponsorCX has become an integral part of our operation’s success.
Hear From Events and Racing Organizations Like Yours
Integrates With the Tools Your Team Already Uses
Keep your event sponsorship data aligned across systems, reducing manual work and giving your team more time to focus on preparing events, supporting sponsor activations, and building long-term partnerships.
Two-Way CRM Sync
Two-Way CRM Sync
Two-Way CRM Sync
Send & Track Signatures
Email & Calendar Sync
Email & Calendar Sync
Calendar & Meeting Activity Sync
Accounting & Invoice Sync
Sponsorship Deck Sync
How It Works
Proof of Performance, Captured in Real Time
With the SponsorCX mobile app, your team can capture photos and activation details as they happen during your events. Assets are automatically connected to the correct sponsor, agreement, and event inside your event sponsorship management software.
Plan
Know what needs to be delivered
Capture
Proof captured once, in the moment
Connect
Connected to the right asset, ready for recap
When it’s time to recap or report post-event, proof of performance is already organized, so your team isn’t chasing files or rebuilding timelines. You save hours on reporting while giving partners clear documentation that builds trust and supports renewals.
How SponsorCX Compares
When you're evaluating how to manage sponsorships across multiple events and partners, the structure behind the system matters. SponsorCX was built as an event sponsor management platform designed specifically for sponsorship operations.
SponsorCX
Spreadsheets
Generic CRM
HubSpot, Salesforce, Dynamics
PM Tools
Asana, Monday.com, ClickUp
Capability
Built Specifically for Sponsorship Operations
Inventory Connected Directly to Deals and Revenue
Manual
AI-Structured Agreements With Automatic Task Creation
Fulfillment and Activation Tracking Built Into the Core Platform
Reporting Aligned Directly With Fulfillment and Investment Data
Manual
See more about how SponsorCX differs across implementation, adoption, integrations, reporting, and long-term event operations with the full comparison.
Case Study
See How Teams Manage Sponsorships in One System
See How Grandma's Marathon Went From Spreadsheet Chaos to Race-Day Ready
A closer look at how Grandma's Marathon manages sponsors and fulfillment across three races each year.
Sponsor records, agreements, and fulfillment tracking were spread across disconnected spreadsheets and documents, making fulfillment difficult and time-consuming. With SponsorCX, the team centralized sponsor contacts, agreements, inventory, and fulfillment into one system.
The impact
- Fulfillment prep reduced from several days to under two
- One person can now manage what used to take multiple
- 121 sponsors tracked across five sponsorship tiers
SponsorCX gave the team a streamlined, scalable process for managing sponsors year after year.
Case Study
See How Teams Manage Sponsorships in One System
See How Grandma's Marathon Went From Spreadsheet Chaos to Race-Day Ready
SponsorCX has streamlined our agreement tracking and fulfillment significantly. We no longer use multiple excel spreadsheets and documents to perform the activities that SponsorCX manages.
Case Study
See How Teams Manage Sponsorships in One System
How Valero Alamo Bowl Modernized Sponsorship Analysis and Pricing
A closer look at how the Valero Alamo Bowl evaluates inventory value and makes more informed sponsorship decisions with SponsorCX.
The Valero Alamo Bowl manages a wide range of sponsorship inventory across events, partners, and activations, where pricing and value are critical. Without a structured system, evaluating inventory and comparing rates required manual effort and made consistency difficult.
With SponsorCX, their team manages sponsorship inventory and pricing in one system, with a clearer view of what’s selling and how inventory is valued.
The impact
- Clear understanding of inventory value for confident pricing
- Faster, more consistent sponsorship decisions across assets
- Less time spent analyzing spreadsheets and more time focused on revenue
Case Study
See How Teams Manage Sponsorships in One System
How Valero Alamo Bowl Modernized Sponsorship Analysis and Pricing
The most impactful feature for us has been the inventory rate analysis, simplifying complex tasks into a few easy clicks.
Case Study
See How Teams Manage Sponsorships in One System
See How Mitsubishi Electric Classic Simplified Sponsorship Management for a Lean Team
A closer look at how Mitsubishi Electric Classic reduced confusion and improved coordination across sales and fulfillment.
The Mitsubishi Electric Classic team was using five different systems to track partnerships. That lack of a central platform led to avoidable errors and misunderstandings and made it harder for a small team to keep sales, contracts, contacts, and fulfillment aligned.
The impact
- Centralized the full sales process in one location
- Clearer contract execution for the fulfillment team
- Better real-time inventory visibility for a small team managing limited inventory
With SponsorCX, the Mitsubishi Electric Classic team can add assets directly to deals, pull them into contracts, and give both sales and fulfillment a shared view of what has been sold and what needs to be delivered.
Case Study
See How Teams Manage Sponsorships in One System
See How Mitsubishi Electric Classic Simplified Sponsorship Management for a Lean Team
Prior to SponsorCX, we were using several different systems to track our partnerships, which led to errors and misunderstandings occurring more often. SponsorCX gives the sales team the ability to see all aspects of the sales process in one location, while allowing the fulfillment team to know exactly what needs to be done for each part of the contract. I would, and have, recommended SponsorCX to other organizations, as it helps manage small teams in a fast-paced work environment. As we always say, ‘If it isn’t in SCX, it’s fair game.
