Entertainment and Performing Arts Sponsorship Management
You Make Goosebumps Happen.
We Make It Simple.
We centralize and automate entertainment sponsorship operations so you can spend less time managing spreadsheets and more time supporting patrons and partners in bringing experiences to life.
Trusted by:
You’re managing multiple partners, performance schedules, and venue commitments across shows and events. You don’t have time to rely on spreadsheets and disconnected tools when everything needs to stay aligned.
One Connected System for Your Entertainment Sponsorship Operations
Entertainment partnerships are complex. Your system shouldn't be.
Centralize
Sales CRM and Inventory in One Shared System
Keep your sponsor and partner relationships, sales activity, and sponsorship inventory together in one connected system built for entertainment venues and the performing arts. Inventory stays tied to performances, productions, facilities, and partner activations so you can see what’s available, sold, or proposed in real time without relying on spreadsheets or disconnected tools.
Prior to SponsorCX, we were using several different systems to track our partnerships, which led to errors and misunderstandings occurring more often. SponsorCX gives the team the ability to see exactly what needs to be done for each part of the contract.
Automate
Entertainment Inventory Connected Directly to Fulfillment
SponsorCX AI structures agreements and connects them directly to the entertainment assets and activations they include. As soon as a deal is defined, tasks and timelines are created automatically in the platform so your team can move from agreement to showtime without manual coordination.
Your timelines align with performance schedules, exhibit openings, partner activations, and venue commitments so nothing depends on memory or last-minute follow-ups.
Partnering with SponsorCX has been a game-changer, enhancing how we manage and execute our sponsorship endeavors. It’s not just a tool; it’s become an integral part of our operation’s success.
Track
Scheduling and Fulfillment Visibility Across Sponsors, Performances, Attractions, and Facilities
Entertainment assets are scheduled directly to performances and exhibits, connecting what was sold to what needs to be delivered. For teams managing multiple productions, venues, and partners, this visibility reduces the risk of missed deliverables and keeps sponsor commitments organized.
You can see what’s complete, what’s in progress, and what still needs attention across sponsors and performances within your entertainment sponsorship management.
The platform allows me to manage sponsorships seamlessly and deliver real value to our sponsors.
Report
Reporting Built From Sales, Inventory, and Fulfillment Data
Reporting stays aligned with fulfillment, so dashboards reflect what was delivered across performances, venues and productions. Revenue, partner activations, and proof of performance stay connected in the same system, giving your team clarity when preparing partner recaps, renewals, and leadership updates.
Proof of performance is communicated through the Partner Portal, making it easier to show sponsors exactly what was delivered and keep partners aligned throughout the entertainment season.
SponsorCX has streamlined our processes and enhanced our operational efficiency dramatically.
Integrates With the Tools Your Team Already Uses
Keep your entertainment and performing arts sponsorship data aligned across systems. Give your team more time to focus on preparing experiences, supporting sponsor activations, and building long-term partnerships.
Two-Way CRM Sync
Two-Way CRM Sync
Two-Way CRM Sync
Send & Track Signatures
Email & Calendar Sync
Email & Calendar Sync
Calendar & Meeting Activity Sync
Accounting & Invoice Sync
Sponsorship Deck Sync
How It Works
Proof of Performance, Captured in Real Time
With the SponsorCX mobile app, your team can capture photos and activation details as they happen on site and on stage. Assets are automatically connected to the correct sponsor, agreement, and performance, show, or experience inside your entertainment sponsorship management system.
Plan
Know what needs to be delivered
Capture
Proof captured once, in the moment
Connect
Connected to the right asset, ready for recap
When it’s time to recap or report, proof of performance is already organized, so your team isn’t chasing files or rebuilding timelines. You save hours on reporting while giving partners, patrons, and leadership clear documentation that builds trust and supports renewals.
How SponsorCX Compares
When you’re evaluating how to manage sponsorships long term, the structure behind the system matters. SponsorCX was designed specifically for entertainment and performing arts sponsorship management.
SponsorCX
Spreadsheets
Generic CRM
HubSpot, Salesforce, Dynamics
PM Tools
Asana, Monday.com, ClickUp
Capability
Built Specifically for Sponsorship Operations
Inventory Connected Directly to Deals and Revenue
Manual
AI-Structured Agreements With Automatic Task Creation
Fulfillment and Activation Tracking Built Into the Core Platform
Reporting Aligned Directly With Fulfillment and Investment Data
Manual
See more about how SponsorCX differs across implementation, adoption, integrations, reporting, and long-term entertainment operations with the full comparison.
Case Study
See Modern Teams Managing Entertainment and Performing Arts Sponsorships
Case Study
See Modern Teams Managing Entertainment and Performing Arts Sponsorships
A closer look at how Mohegan Sun manages sponsorships across gaming, sports, and live events on one property.
Mohegan Sun manages sponsorships across a high-activity property with multiple venues and events happening at the same time. Previously, sponsorships were tracked across spreadsheets and disconnected tools, making it difficult to manage fulfillment, inventory, and billing.
With SponsorCX, their team now manages sponsorships in one system, with a clear view of what’s been delivered and what still needs attention.
The impact
- Real-time visibility into sponsorship fulfillment across events and venues
- More consistent tracking of inventory and rate cards
- Improved billing through clearer tracking of delivered assets
With one system in place, the team spends less time compiling information and more time supporting partner activations.
