The Challenge
Grandma's Marathon is a beloved event spanning a Marathon, Half Marathon, and 5K with over 22,000 runners and 121 sponsors across 5 tiers. They had grown into a complex sponsorship operation. But the infrastructure hadn't kept pace. Sponsor and contact records lived in separate documents, while agreement fulfillment was tracked across disconnected spreadsheets. Assembling fulfillment packages was a manual, multi-person effort that stretched over several days and the risk of something slipping through the cracks grew every year.
The Solution
Grandma's Marathon centralized all sponsor operations in SponsorCX, creating a single source of truth for contacts, agreements, inventory, and fulfillment. The CRM tracking streamlined all communications, and what once took multiple people several days to pull together became something one person could breeze through in under two days, with everything carrying forward into future event cycles.
Key Features
CRM Tracking
Keeps all sponsor communications, notes, and meeting history in one place, giving the team a complete view of every relationship and ensuring nothing gets lost between contacts.
Fulfillment Management
Ensures every sponsor deliverable is tracked and accounted for, making fulfillment straightforward to manage and allowing teams to carry commitments forward seamlessly from year to year.
Inventory Management
Provides clear visibility into available sponsorship assets and what has been committed, enabling teams to manage multiple tiers of partners confidently without relying on external files or spreadsheets.