THE CHALLENGE
Carolina Alumni, driven by alumni and independent of university funding, supports 32,000+ students and 367,000+ alumni through print, digital, and event sponsorship opportunities. While corporate and campus partnerships are central to their goals of elevating the alumni experience and diversifying revenue streams, the team lacked a CRM platform capable of tracking revenue, activation fulfillment, and client relations in one place.
THE SOLUTION
Carolina Alumni partnered with SponsorCX to build the operational foundation their sponsorship program needed. By bringing revenue tracking, activation fulfillment, and client management into one platform, the team gained the visibility and consistency to grow their partnerships with confidence.
With dedicated support from the SponsorCX customer success team, who learned their workflow, offered tailored guidance, and responded quickly to feedback, Carolina Alumni was able to configure the platform around their unique goals, achieving increased organization and efficiency.
KEY FEATURES
Reporting
SponsorCX's reporting features provide accurate, real-time visibility into financial performance. Now, the Carolina Alumni team can easily track progress and identify opportunities without piecing together data from multiple sources.
Fulfillment
SponsorCX centralizes activation tracking and downloadable event reports in one place, allowing the team to see exactly what has been sold, what is in progress, and what has been completed. This ensures nothing is missed and partners are always taken care of.
Scheduler
The built-in Scheduler feature helps the Carolina Alumni team stay on top of partner communication and key deadlines. It replaces manual reminders with a reliable system that keeps deals moving and relationships strong.