The Challenge
As Dude Perfect's sponsorship business expanded, spreadsheets, Google Docs, and disconnected tools could no longer support the complexity of managing enterprise brand partnerships. Revenue recognition, inventory, forecasting, and fulfillment all relied on manual processes, limiting visibility, increasing operational effort, and making it difficult to scale sponsorship operations efficiently.
The Solution
SponsorCX became Dude Perfect's centralized sponsorship management platform, bringing inventory, revenue recognition, fulfillment, scheduling, and reporting into one connected workflow. With a single source of truth integrated with HubSpot, the team eliminated manual processes, improved visibility across the business, and built a scalable foundation for continued growth.
Key Features
Revenue Recognition
Centralize revenue recognition and financial reporting, replacing manual spreadsheets with accurate, real-time visibility into sponsorship revenue.
Inventory & Fulfillment Management
Manage sponsorship inventory, scheduling, and fulfillment in one connected platform, giving teams complete visibility into every deliverable.
Reporting Dashboards
Access real-time reporting on revenue, inventory, and sponsorship performance, making budgeting and executive reporting faster and more accurate.