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KU Alumni, Jayhawk Community Partners + SponsorCX

Streamlining Partnership Management and Accelerating Deal Flow

THE CHALLENGE

Managing partnerships became increasingly difficult due to several operational inefficiencies. KU Alumni, Jayhawk Community Partners relied heavily on spreadsheets, manual reminders, and individual workarounds creating confusion around deliverables, deadlines, and fulfillment. Invoicing required piecing together notes and calendar alerts, increasing the risk of delays or missed billing. At the same time, the lack of consistent revenue reporting made it difficult to track performance, forecast accurately, or identify growth opportunities.

THE SOLUTION

KU Alumni, Jayhawk Community Partners, partnered with SponsorCX to centralize their sponsorship operations and replace manual processes with a single platform.

By bringing proposals, contracts, inventory, and partnership tracking into one system, the team gained clear visibility into deal progress, deliverables, and revenue, making it easier to manage partnerships and move opportunities from conversation to contract.

KEY FEATURES

Pipeline Management

The pipeline provides a clear stageby-stage view of partnership opportunities, helping the KU team track deal progress, forecast revenue, and identify opportunities ready to move forward without relying on multiple spreadsheets.

Inventory Management

SponsorCX centralizes sponsorship assets in one place, allowing the KU team to easily see what is available, what has been sold, and what has already been fulfilled while quickly adding inventory to proposals and contracts.

Platform Flexibility

Custom fields, templates, dashboards, and approval workflows allow SponsorCX to adapt to the KU team’s processes, creating a system that supports consistent collaboration and scalable partnership management.

"I would strongly encourage any team working in sponsorships to explore this platform. It has transformed the way we manage partnerships—streamlining workflows, improving accuracy, and accelerating deal flow. It’s truly a game changer for organizations looking to operate more efficiently and deliver a better experience for both internal teams and external partners."

Brett Leonard

Senior Director, Client Services - KU Alumni, Jayhawk Community Partners

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