by Jason Smith | Jun 25, 2025 | INFORMATIONAL, Uncategorized
A conversation overheard in a nearby conference room: “So why would fans care that we’re sponsoring a team?” the company’s financial guy asks, more challenge than question. “Is it about visibility?” The head of marketing pauses but doesn’t flinch. “It’s not just about...
by Jason Smith | Jun 17, 2025 | INFORMATIONAL, Uncategorized
A seismic shift is reshaping the sponsorship game. In the good ol’ days, brands traded cash for logos and impressions. Simple. Fast. Predictable. But that playbook is done. Today, brands want more. They want storytelling. Social impact. Emotional connection. These...
