by Jason Smith | Jun 2, 2026 | Informational
Somewhere right now, a brand is paying for a sponsorship it’s not activating. The rights fee is covered. The logo is placed. A stretched-thin team hopes linking the brands’ name to a property counts as strategy. It does not. Marketing activation strategiesare the...
by Jason Smith | May 28, 2026 | Informational
The insights in this post come from a live SponsorCX webinar panel featuring three sponsorship veterans. Jason Smith is the CEO of SponsorCX and brings experience on both the brand and technology sides of the industry. Jim Andrews is a longtime sponsorship industry...
by Jason Smith | May 27, 2026 | Informational
This article draws on a recent SponsorCX webinar conversation between two people who have spent their careers at the intersection of data and partnership revenue. Jim Andrews is one of the most recognized voices in the sponsorship industry. He spent more than 30 years...
by Jason Smith | May 25, 2026 | Informational
A fan walks into the stadium two hours before tip-off. There is no game, yet. But there is a line of people waiting to shoot free throws on a sponsor-branded court. A photo station buzzes with activity, and a digital leaderboard displays names from fans who just...
by Jason Smith | May 24, 2026 | Informational
The pitch had gone well, or so the property thought. The brand team across the table was engaged, asked good questions, and seemed interested in the audience demographics. Then one of them asked a question that stumped the property team: Can you show us verified...
by Jason Smith | May 20, 2026 | Informational
You review the season with your biggest sponsor. They want to know which activations drove redemptions, which touchpoints reached their target demographic, and whether the halftime experience they paid for moved the needle. You have data. You have impressions. But can...
