by Jason Smith | Jul 28, 2026 | Informational
On game day, thousands of fans stream through the gates wearing team colors, checking their phones, and grabbing food on the way to their seats. As they move through the venue, they pass dozens of sponsor messages. Most barely get a quick glance. Others become a...
by Jason Smith | Jul 23, 2026 | Informational
This piece draws on a recent conversation between Jim Andrews, host of SponsorCX’s webinar series, and Gordon Kane, a sponsorship veteran who helped launch Sprint’s sponsorship of the 1994 World Cup and later led partner development for the San Jose...
by Jason Smith | Jul 20, 2026 | Informational
A regional credit union renewed its football sponsorship for a fourth straight year with the same package, the same signage, the same line item in the marketing budget. What the credit union didn’t know was that half the fan base who’d seen its marketing...
by Jason Smith | Jul 20, 2026 | Informational
Exploring how consumers navigate trust, skepticism, and authenticity across influencer marketing, online reviews, AI content, and brand partnerships. Consumers have never had more information available when making a purchase decision. Reviews, influencer endorsements,...
by Jason Smith | Jul 13, 2026 | Informational
A sponsorship director at a mid-sized consumer brand brought an esports proposal to her leadership team. The room went quiet even though numbers were strong: 640 million global viewers, a demographic that skewed 18 to 34, engagement rates that dwarfed traditional...
by Jason Smith | Jul 6, 2026 | Informational
A mid-sized minor league team spent three years building its community presence. Youth clinics in the spring. A food drive in October. An annual charity golf tournament. When the team’s largest sponsor came up for renewal, its partnership manager couldn’t pull a...
