When the Sponsorship Machine Starts to Sputter It was supposed to be the brand’s marquee partnership — a multimillion-dollar deal with a national sports league. The launch looked perfect. The signage was sharp, social engagement surged, and the internal buzz...
Alan, director of partnerships for a regional sports venue, sat at his desk surrounded by open tabs including email, spreadsheets, along with his brand-new sponsorship management platform. The software looked powerful on paper. It tracked assets, listed deadlines, and...
After weeks of back-and-forth calls and emails, a festival director finally heard back from a national beverage brand. The sponsor liked the idea but “didn’t see a strong connection to our goals.” It’s a familiar story — great audience, great energy, but a weak...
You’re a sponsorship manager at a venue or sports property. You’ve got 10 sponsors, dozens of assets (signage, digital ads, hospitality packages). You’re juggling multiple versions of spreadsheets, chasing colleagues for updates, and scrambling to prepare reports....
The Innovation Pipeline: How Emerging Tech Is Shaping the Future of Sports Sponsorship Practical ways innovation is changing sales, activation, and measurement Have You Lived This Moment? It’s 48 hours before the renewal call with Peak Protein Bars. You...
Welcome to The Sponsorship Edge. The best sponsorship deals aren’t always the safest ones, and the brands winning right now know it. Why Rolex Is Doubling Down on Race Sponsorship with SailGP (Hodinkee) ⛵️ Rolex’s commitment to SailGP signals a shift in...
