by Jason Smith | Jul 4, 2024 | INFORMATIONAL, Primary Featured
What Are the Goals of Sponsorship? The answer to this question is not as complex as it may sound. The goal of any sponsorship is to generate revenue. This is true whether your property is a non-profit, a not-for-profit, or a regular for-profit organization. But as the...
by Jason Smith | Jun 24, 2024 | INFORMATIONAL, Primary Featured
Integrate Your CRM With Enterprise-Level Systems to Maximize Efficiency Integrate your company CRM with enterprise-level software platforms like Dynamics 365, Salesforce, HubSpot, Digideck, Sage Intacct, QuickBooks, and Microsoft Outlook to enhance your business...
by Jason Smith | Jun 24, 2024 | INFORMATIONAL
Mastering Property Sponsorship Valuation — A Strategic Guide Recently, a friend started a non-profit organization to educate students in the ever-changing tech space. As we sat down to discuss his plans, he spoke passionately about wanting to change lives for the...
by Jason Smith | Jun 21, 2024 | INFORMATIONAL, Primary Featured, Uncategorized
Successful Sports Sponsorship Activations Sports sponsorship activations transform brand and partner agreements into mutually beneficial experiences. Properties can leverage and strengthen sponsor relationships through well-conceived strategies. Effective activations...
by Jason Smith | Jun 6, 2024 | INFORMATIONAL
Planning fun, creative, and effective sponsorship activations helps properties retain brands and ensure a positive experience for all involved parties. However, activating a sponsorship takes some finesse, and every activation will be slightly different, depending on...
by Jason Smith | Oct 6, 2023 | INFORMATIONAL, Primary Featured
Peter Ueberroth is an American sports executive and entrepreneur. He played a pivotal role in transforming the way we approach sponsorships in sports. He served as the commissioner of Major League Baseball (MLB) from 1984 to 1989. During that time, he lead innovative...
