by Jason Smith | Sep 8, 2026 | Informational
The Metrics and Analytics That Prove ROI A practical guide to sports sponsorship measurement, including the metrics, KPIs, and analytics that prove ROI and tie results to real objectives. Somewhere, a finance director is asking what the company’s $400,000 sponsorship...
by Jason Smith | Aug 31, 2026 | Informational
Building Partnerships with Purpose Corporate giving has grown 60 percent over the last five years, more than double the 29 percent growth in total charitable giving over the same period, according to Giving USA 2026: The Annual Report on Philanthropy for the Year...
by Jason Smith | Aug 31, 2026 | Informational
A practical guide to building one reliable system from prospecting through renewal CRM in sports helps teams track sponsor relationships, sales, agreements, and renewals. Inventory, fulfillment, and reporting often remain separate, creating confusion and lost...
by Jason Smith | Aug 17, 2026 | Informational
For six years, Maria used the same sponsorship deck to pitch her nonprofit’s annual gala. It included Gold, Silver, and Bronze tiers with a logo on a banner and a table at the event. Then a longtime corporate partner asked what attendee-engagement data the...
by Jason Smith | Aug 12, 2026 | Informational
In Gig Harbor, Washington, Nathan Ullevig didn’t need a lot of convincing when a spot opened up to sponsor a team in the Key Peninsula Little League. He’s the owner of Big Nate’s Trading Cards, and one of a dozen or so local businesses whose names show up...
by Jason Smith | Aug 4, 2026 | Informational
Exploring how consumers navigate trust, skepticism, and authenticity across influencer marketing, online reviews, AI content, and brand partnerships. Consumers have never had more information available when making a purchase decision. Reviews, influencer endorsements,...
