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Veteran Marketing Executive Russ Hannig Joins SponsorCX as COO Amid Rapid Growth

Veteran Marketing Executive Russ Hannig Joins SponsorCX as COO Amid Rapid Growth

by Jason Smith | Oct 14, 2025 | Press Release, Primary Featured

Lehi, UT – October 14th, 2025: SponsorCX, the fast-growing leader in sponsorship management, today announced the appointment of Russ Hannig as Chief Operating Officer, effective immediately. The addition underscores SponsorCX’s commitment to building world-class...
What Brands Should Look for in a Sponsorship Software Platform Partner

What Brands Should Look for in a Sponsorship Software Platform Partner

by Jason Smith | Jun 11, 2025 | INFORMATIONAL, Primary Featured

Preston clicks out of the Zoom call and exhales a long, deep sigh. Neal, the CFO, had that tone again, “I want to see the numbers.” It’s the third time Preston’s been asked. Neal wants to know what this six-figure sponsorship is doing for the brand. Preston is...
SponsorCX Eliminates Spreadsheet Chaos for Brands with New Software Solution

SponsorCX Eliminates Spreadsheet Chaos for Brands with New Software Solution

by Jason Smith | Jun 2, 2025 | Press Release, Primary Featured

Lehi, UT – June 2nd, 2025: SponsorCX, the all-in-one sponsorship management software trusted by properties across sports, entertainment, and live events is proud to announce the launch of a new solution designed exclusively for brands managing sponsorships. Built for...
Rethinking Sponsorship Levels: Maximize Value

Rethinking Sponsorship Levels: Maximize Value

by Jason Smith | May 15, 2025 | INFORMATIONAL, Primary Featured

This was not Chad’s first rodeo. It was the third call in a month from a prospective sponsorship partner. The proposal looked the same as all the others but with a different logo. The event rep explained, “Gold sponsors get a logo on the big event banner, Silver gets...
The Costs and Pitfalls of Manually Managing Sponsorships

The Costs and Pitfalls of Manually Managing Sponsorships

by Jason Smith | May 8, 2025 | INFORMATIONAL, Primary Featured

JB Automotive’s marketing lead, Jess, is three hours deep on a Thursday morning, toggling between tabs including an Excel sheet, three email threads (in two different accounts), and a Dropbox folder labeled “Q1 Activations FINAL_FINAL.” She’s desperately trying to...
$100B Industry Finally Gets a Software Upgrade

$100B Industry Finally Gets a Software Upgrade

by Jason Smith | Apr 9, 2025 | Press Release, Primary Featured

This $100B Industry Still Running on Spreadsheets Just Got Its Software Play   Lehi, UT – April 9th, 2025: SponsorCX, the fast-growing leader in sponsorship management today announced a new $4.6M investment round led by Kickstart to accelerate its growth and help...
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