by Jason Smith | Mar 31, 2025 | Informational, Primary Featured
What Is Sponsorship Strategy? How Do You Build a Winning Plan? Sponsorships aren’t just about putting a company’s logo on an event banner. They’re about building real, valuable connections between brands and audiences. A business might want to increase visibility, a...
by Jason Smith | Mar 31, 2025 | Informational, Primary Featured
For sponsorship and partnership teams, the hardest part of the job isn’t closing the deal; it’s everything that comes after. A real-world example is KU Alumni’s Jayhawk Community Partners. It illustrates the operational challenges of partnership...
by Jason Smith | Feb 14, 2025 | Informational, Primary Featured
The Role of Technology in Fan Engagement Scaling sponsorships is no longer just about slapping logos on jerseys or hanging up a branded banner. If you want real ROI, you need engaged fans who interact, share, and spend. That’s where fan engagement technology...
by Jason Smith | Feb 14, 2025 | Informational, Primary Featured
Leverage Your Sponsorship Strategy to Achieve Business Goals Sponsorships aren’t just about slapping your logo on a jersey or a stadium banner. They’re a powerful tool to connect you with your audience and achieve measurable business outcomes. Understanding how...
by Jason Smith | Feb 14, 2025 | Informational, Primary Featured
Event Marketing Strategies: A Comprehensive Guide to Drive Attendance and Engagement Imagine you’re preparing a new product launch. You need a wow factor beyond the usual swag bags and free tee shirts. You’ve been tasked with dreaming up an event activation...
by Jason Smith | Feb 7, 2025 | Informational, Primary Featured
The Power of Sports Advertising for Brands Sports sponsorships have become a vital strategy for brand marketers. They enable brands to align with the passion and loyalty of sports fans and forge powerful emotional associations. Why Use Sports...
