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Partnership or Sponsorship: What’s the Difference—and Does It Matter?

Partnership or Sponsorship: What’s the Difference—and Does It Matter?

by Jason Smith | Jan 30, 2026 | PARTNERSHIPS

The partnership manager is walking the corporate execs through a sponsorship review. The marketing manager nods. Finance wants more clarity. Then someone asks the question that everyone was thinking but was hesitant to ask: “So, why doesn’t this feel like a...
SponsorCX Becomes Strategic Partner with the United Soccer League

SponsorCX Becomes Strategic Partner with the United Soccer League

by Jason Smith | May 6, 2024 | PARTNERSHIPS, Primary Featured

Lehi, UT – The United Soccer League today announced a multiyear agreement with renowned software provider SponsorCX, which becomes the latest addition to the USL Preferred Supplier Program as the Preferred Sponsorship Management Platform of the USL. The agreement...
SponsorCX Named Official Sponsorship Management Software of the American Association of Professional Baseball

SponsorCX Named Official Sponsorship Management Software of the American Association of Professional Baseball

by Jason Smith | Jan 8, 2024 | PARTNERSHIPS, Primary Featured

The American Association of Professional Baseball (AAPB) and SponsorCX are pleased to announce they have entered into a multi-year partnership. SponsorCX will provide its world-class software to all teams across the AAPB at a league-wide rate.  SponsorCX provides...
SponsorCX named Official Sponsorship Management Software Provider of the AHL

SponsorCX named Official Sponsorship Management Software Provider of the AHL

by Jason Smith | Jun 8, 2023 | PARTNERSHIPS, Primary Featured

The American Hockey League announced today that it has formed a new partnership with SponsorCX, whereby SponsorCX has been named the Official Sponsorship Management Software Provider of the AHL.The partnership will offer a world-class sponsorship management solution...
SponsorCX named Official Sponsorship Management Software Provider of the ECHL

SponsorCX named Official Sponsorship Management Software Provider of the ECHL

by Jason Smith | Apr 10, 2023 | PARTNERSHIPS, Primary Featured

The ECHL announced today that SponsorCX has been named the “Official Sponsorship Management Software Provider of the ECHL.”The partnership will offer a world-class sponsorship management solution to all teams across the ECHL at an affordable league-wide rate....

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