by Jason Smith | Jul 20, 2026 | Informational
A regional credit union renewed its football sponsorship for a fourth straight year with the same package, the same signage, the same line item in the marketing budget. What the credit union didn’t know was that half the fan base who’d seen its marketing...
by Jason Smith | Jul 13, 2026 | Informational
A sponsorship director at a mid-sized consumer brand brought an esports proposal to her leadership team. The room went quiet even though numbers were strong: 640 million global viewers, a demographic that skewed 18 to 34, engagement rates that dwarfed traditional...
by Jason Smith | Jul 6, 2026 | Informational
A mid-sized minor league team spent three years building its community presence. Youth clinics in the spring. A food drive in October. An annual charity golf tournament. When the team’s largest sponsor came up for renewal, its partnership manager couldn’t pull a...
by Jason Smith | Jun 22, 2026 | Informational
The sponsor paid. The property delivered. The posts went up, the logo appeared, and the content hit the feed. Then, nothing, except a handful of likes from long-time followers. The brand rep tried to smile through the recap meeting. But everyone knew that she knew the...
by Jason Smith | Jun 22, 2026 | Informational
Question: if you removed every sponsor logo from your venue tomorrow, which partners would your fans miss? The honest answer is likely uncomfortable. Fans don’t miss logos. They miss experiences: the halftime game where kids win gear, the app feature that lets...
by Jason Smith | Jun 22, 2026 | Informational
Somewhere in a brand’s marketing budget meeting, someone compares your event to a Google Ads campaign. Not because they’re the same thing, but because both compete for the same dollars. The Google campaign comes with click-through rates, cost-per-lead, and...
