by Jason Smith | May 28, 2026 | Informational
Exploring how consumers navigate trust, skepticism, and authenticity across influencer marketing, online reviews, AI content, and brand partnerships. Consumers have never had more information available when making a purchase decision. Reviews, influencer endorsements,...
by Jason Smith | May 27, 2026 | Informational
This article draws on a recent SponsorCX webinar conversation between two people who have spent their careers at the intersection of data and partnership revenue. Jim Andrews is one of the most recognized voices in the sponsorship industry. He spent more than 30 years...
by Jason Smith | May 25, 2026 | Informational
A fan walks into the stadium two hours before tip-off. There is no game, yet. But there is a line of people waiting to shoot free throws on a sponsor-branded court. A photo station buzzes with activity, and a digital leaderboard displays names from fans who just...
by Jason Smith | May 24, 2026 | Informational
The pitch had gone well, or so the property thought. The brand team across the table was engaged, asked good questions, and seemed interested in the audience demographics. Then one of them asked a question that stumped the property team: Can you show us verified...
by Jason Smith | May 20, 2026 | Informational
You review the season with your biggest sponsor. They want to know which activations drove redemptions, which touchpoints reached their target demographic, and whether the halftime experience they paid for moved the needle. You have data. You have impressions. But can...
by Jason Smith | May 13, 2026 | Informational
The marketing director of a mid-major athletic department sends the same email to 40,000 fans every Tuesday. It has the same subject line, the same offer, the same content, regardless of whether the recipient drove three hours to the last game or hasn’t opened a...
