Last season a local sports team signed a one-off deal with a regional snack brand. The company got its logo on the scoreboard, in a few social posts, and even on the product’s packaging. But by the end of the season no one could say what the partnership stood for. It...
On paper, the deal looked perfect. The sponsor bought a package of digital ads, social posts, and on-site signage. Everyone left the kickoff meeting excited. But as the season rolled on, cracks began to show. Deliverables weren’t tracked in one place. Reports lagged...
You’ve been there. You’re in the stands when a sponsor’s logo flashes across the scoreboard right after your team scores. Without even thinking, you cheer a little harder. That’s the psychology of sponsorships. It’s not about the logo. It’s about how our emotions get...
The email landed before the sun rose. “We’re reviewing budgets for next year and need to know if this partnership is paying off.” For a property, it’s the moment of truth. For a brand, it’s the VP of Marketing wanting proof of performance. Brand managers must justify...
It’s only 9:30 a.m. and the day’s already off the rails. A brand team is on hold with an event organizer, trying to confirm if their halftime activation actually ran. Meanwhile, a property’s sponsorship manager is staring at a spreadsheet, realizing he’d overpromised...
Managing sponsorships shouldn’t feel like a juggling act where one dropped ball can cost you a partner. Yet without the right system, you chase approvals, track assets across scattered files, and scramble to show ROI. Sponsorship management software changes all that....
