Guide to Sponsorship Marketing: 7 Types of Sponsorship and How Value is Exchanged Sponsorships offer a dynamic way for brands and properties to collaborate. They create mutually beneficial partnerships that can drive success. By leveraging various types of...
Sponsorship Activations in Sports Traditional activation strategies don’t work anymore. The paradigm has shifted. The rules have changed. It’s a high-stakes game, and only innovative activations can capture audiences’ attention. Here’s what you need to know...
In the sponsorship world, all properties focus on revenue numbers. Simply put…sell as many sponsorships to get to your annual revenue goal as quickly as possible. You can’t fault sales people for this mindset. Most have been trained to think that way. With that being...
The launch meeting went well. Everyone smiled, shook hands, and agreed the sponsorship was a perfect fit. Fast forward three months and the story changed. The sponsor thought its logo would be on the livestream. The property thought the sponsor only wanted signage....
