by Jason Smith | Feb 14, 2025 | Informational, Secondary Featured
Many sponsorships fail for one reason: they’re treated like media buys instead of marketing channels. A brand writes a check, puts its logo on a banner, and waits. The results are predictably underwhelming. Sponsorship marketing is the strategic use of paid... by Jason Smith | Sep 24, 2024 | Informational, Secondary Featured
Sponsorship Activations in Sports Traditional activation strategies don’t work anymore. The paradigm has shifted. The rules have changed. It’s a high-stakes game, and only innovative activations can capture audiences’ attention. Here’s what you need to know... by Jason Smith | Apr 15, 2020 | Guides, Secondary Featured
The launch meeting went well. Everyone smiled, shook hands, and agreed the sponsorship was a perfect fit. Fast forward three months and the story changed. The sponsor thought its logo would be on the livestream. The property thought the sponsor only wanted signage.... 