In the sponsorship world, all properties focus on revenue numbers. Simply put…sell as many sponsorships to get to your annual revenue goal as quickly as possible. You can’t fault sales people for this mindset. Most have been trained to think that way. With that being...
The launch meeting went well. Everyone smiled, shook hands, and agreed the sponsorship was a perfect fit. Fast forward three months and the story changed. The sponsor thought its logo would be on the livestream. The property thought the sponsor only wanted signage....
I recently had a good friend of mine start a non-profit organization. This program will be life changing as they educate students in the ever-changing tech space. As he sat down to chat with me about his plan, he spoke with great passion about wanting to educate and...
