by Jason Smith | May 26, 2026 | Guides
Renewal conversations used to be easier. A good relationship, a handshake, and a recap of what ran during the season was often enough. Those days are gone. CFOs now scrutinize sponsorship budgets with the same rigor they apply to media buys and technology spend. New... by Jason Smith | May 22, 2026 | Guides
It’s a Tuesday night in late October and the home team is six games out of playoff contention. The arena is two-thirds full. Half the crowd arrived late, the sponsor activation outside the main portal has only two people in line, and the energy in the building peaks... by Jason Smith | May 15, 2026 | Guides
The end-of-season review is never fun when the numbers don’t add up. You executed the activation, the logo ran, fans showed up, but when someone asks what the sponsorship produced in leads, awareness, or dollars, you’re trying to pull data from a... by Jason Smith | May 1, 2026 | Guides
Sarah spent three months organizing a regional triathlon. She booked the venue, mapped the routes, and lined up the volunteers. Then it was time to fund it. She sent the same two-page sponsorship proposal to 40 local businesses. It explained how much the event meant... by Jason Smith | Apr 16, 2026 | Guides
The event is over. The sponsor showed up. The assets were delivered as promised. But no one is able to prove it worked. Execution is where so many partner activations fall apart. Partner activation brings a sponsorship to life through planned experiences,... 
by Jason Smith | Feb 20, 2026 | Guides
You’ve lived this moment. Probably more than once. You’ve spent days toiling over a sponsor proposal. You’ve polished the sponsorship deck. You’ve lined up sponsor level examples. You hit send. You’re hopeful. Then… silence. Or worse, a polite “Thanks, we’ll get back... 