by Jason Smith | May 1, 2026 | Guides
Sarah spent three months organizing a regional triathlon. She booked the venue, mapped the routes, and lined up the volunteers. Then it was time to fund it. She sent the same two-page sponsorship proposal to 40 local businesses. It explained how much the event meant...
by Jason Smith | Apr 16, 2026 | Guides
The event is over. The sponsor showed up. The assets were delivered as promised. But no one is able to prove it worked. Execution is where so many partner activations fall apart. Partner activation brings a sponsorship to life through planned experiences,...
by Jason Smith | Feb 20, 2026 | Guides
You’ve lived this moment. Probably more than once. You’ve spent days toiling over a sponsor proposal. You’ve polished the sponsorship deck. You’ve lined up sponsor level examples. You hit send. You’re hopeful. Then… silence. Or worse, a polite “Thanks, we’ll get back...
by Jason Smith | Jan 31, 2026 | Guides
You’re new. You’ve just been hired by a sports property to work sponsorships. Your day starts with a forwarded email and a half-baked deck. You’re told that some of last year’s partners renewed, some didn’t, and “we need to do better this season.” There’s pressure to...
by Jason Smith | Jan 31, 2026 | Guides
How to build tiers that feel modern, strategic, and worth buying (without “Gold/Silver/Bronze”). It’s late afternoon. You’re staring blurry-eyed at a sponsorship package that should be done by now. The tried-and-true tiers are there. Gold. Silver. Bronze. The pricing...
