Manual Mayhem: The Costs and Pitfalls of Manually Managing Sponsorships JB Automotive’s marketing lead, Jess, is three hours deep on a Thursday morning, toggling...

This $100B Industry Still Running on Spreadsheets Just Got Its Software Play   Lehi, UT – April 9th, 2025: SponsorCX, the fast-growing leader in sponsorship...

What Is Sponsorship Strategy? How Do You Build a Winning Plan? Sponsorships aren’t just about putting a company’s logo on an event banner. They’re about building real,...

What Is Strategic Partnership Management and How to Build Strong Deals Partnership management is more than just a buzzword—It’s a powerful and innovative way to grow...

How to Use Fan Engagement to Scale Your Sponsorship   Imagine you’re the marketing director of a sports team tasked with boosting sponsorship revenue. You know...

The Role of Technology in Fan Engagement   Scaling sponsorships is no longer just about slapping logos on jerseys or hanging up a branded banner. If you want real...

Guide to Sponsorship Marketing: 7 Types of Sponsorship and How Value is Exchanged   Sponsorships offer a dynamic way for brands and properties to collaborate. They...

Leverage Your Sponsorship Strategy to Achieve Business Goals   Sponsorships aren’t just about slapping your logo on a jersey or a stadium banner. They’re a...

Event Marketing Strategies: A Comprehensive Guide to Drive Attendance and Engagement   Imagine you’re preparing a new product launch. You need a wow factor beyond...