It’s only 9:30 a.m. and the day’s already off the rails. A brand team is on hold with an event organizer, trying to confirm if their halftime activation actually ran....

Managing sponsorships shouldn’t feel like a juggling act where one dropped ball can cost you a partner. Yet without the right system, you chase approvals, track assets...

  It’s just after 9:00 Monday morning. Rachel, the brand manager for a regional snack brand, is fielding her third quick question of the morning. This one’s from...

The game ended with a win and a roar from the crowd, but the buzz died by the time fans hit the parking lot. Social mentions were flat. Sponsor impact was minimal....

The Sponsorship Success Playbook   A Step-by-Step Guide to Running Campaigns That Work   The email hit the marketing manager’s inbox on a Tuesday morning....

Why It’s Time to Look Beyond Sports   Once upon a time, sponsorships were all about arenas, jerseys, and halftime shows. Not anymore. Some of the most meaningful...

Why Scaling Sponsorship Inventory Gets Messy Fast   Picture this: Your team just landed three new sponsors, your calendar’s filling up with activations, and your...

A conversation overheard in a nearby conference room: “So why would fans care that we’re sponsoring a team?” the company’s financial guy asks, more challenge than...

A seismic shift is reshaping the sponsorship game. In the good ol’ days, brands traded cash for logos and impressions. Simple. Fast. Predictable. But that playbook is...