A seismic shift is reshaping the sponsorship game. In the good ol’ days, brands traded cash for logos and impressions. Simple. Fast. Predictable. But that playbook is...

Preston clicks out of the Zoom call and exhales a long, deep sigh. Neal, the CFO, had that tone again, “I want to see the numbers.” It’s the third time Preston’s been...

Lehi, UT – June 2nd, 2025: SponsorCX, the all-in-one sponsorship management software trusted by properties across sports, entertainment, and live events is proud to...

At halftime of a sold-out local rivalry game, a regional pizza chain airs a big TV spot. Meanwhile, its competitor quietly runs a mobile-first campaign targeting fans...

This was not Chad’s first rodeo. It was the third call in a month from a prospective sponsorship partner. The proposal looked the same as all the others but with a...

JB Automotive’s marketing lead, Jess, is three hours deep on a Thursday morning, toggling between tabs including an Excel sheet, three email threads (in two different...

This $100B Industry Still Running on Spreadsheets Just Got Its Software Play   Lehi, UT – April 9th, 2025: SponsorCX, the fast-growing leader in sponsorship...

What Is Sponsorship Strategy? How Do You Build a Winning Plan? Sponsorships aren’t just about putting a company’s logo on an event banner. They’re about building real,...

What Is Strategic Partnership Management and How to Build Strong Deals Partnership management is more than just a buzzword—It’s a powerful and innovative way to grow...