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Beyond the Game: Where Sponsorships Are Winning in Arts, Esports, and Culture
Sports still matter, but they’re no longer the only place brands want to show up. From arts festivals to esports streams, today’s sponsorship mix is broader, bolder, and more community-driven. Non-sports partnerships offer unique value, but they also come with new complexities. That’s where SponsorCX comes in.
Managing sponsorships shouldn’t feel like a juggling act where one dropped ball can cost you a partner. Yet without the right system, you chase approvals, track assets...
The Sponsorship Success Playbook A Step-by-Step Guide to Running Campaigns That Work The email hit the marketing manager’s inbox on a Tuesday morning....
Why It’s Time to Look Beyond Sports Once upon a time, sponsorships were all about arenas, jerseys, and halftime shows. Not anymore. Some of the most meaningful...
A conversation overheard in a nearby conference room: “So why would fans care that we’re sponsoring a team?” the company’s financial guy asks, more challenge than...
A seismic shift is reshaping the sponsorship game. In the good ol’ days, brands traded cash for logos and impressions. Simple. Fast. Predictable. But that playbook is...
It’s only 9:30 a.m. and the day’s already off the rails. A brand team is on hold with an event organizer, trying to confirm if their halftime activation actually ran....
Managing sponsorships shouldn’t feel like a juggling act where one dropped ball can cost you a partner. Yet without the right system, you chase approvals, track assets...
It’s just after 9:00 Monday morning. Rachel, the brand manager for a regional snack brand, is fielding her third quick question of the morning. This one’s from...
The game ended with a win and a roar from the crowd, but the buzz died by the time fans hit the parking lot. Social mentions were flat. Sponsor impact was minimal....
The Sponsorship Success Playbook A Step-by-Step Guide to Running Campaigns That Work The email hit the marketing manager’s inbox on a Tuesday morning....
Why It’s Time to Look Beyond Sports Once upon a time, sponsorships were all about arenas, jerseys, and halftime shows. Not anymore. Some of the most meaningful...
Why Scaling Sponsorship Inventory Gets Messy Fast Picture this: Your team just landed three new sponsors, your calendar’s filling up with activations, and your...
A conversation overheard in a nearby conference room: “So why would fans care that we’re sponsoring a team?” the company’s financial guy asks, more challenge than...