Learfield

Learfield Partners with SponsorCX to Advance Sponsorship Operations

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The Sponsorship Playbook Hidden Inside Women’s Sports

The Sponsorship Playbook Hidden Inside Women’s Sports

by Jason Smith | May 11, 2026 | Informational, Webinars

This article is adapted from a SponsorCX webinar conversation between two leading voices in the sponsorship industry. Participants included Jim Andrews, Senior Vice President at SponsorCX, and Sarah Arnold, Vice President of Corporate Partnerships for the Chicago...
How Georgia Tech Grows Sponsorship Revenue by Treating the Whole Campus as an Asset

How Georgia Tech Grows Sponsorship Revenue by Treating the Whole Campus as an Asset

by Jason Smith | May 10, 2026 | Informational, Webinars

About This Article The insights in this post come from a conversation between Jim Andrews, Senior Vice President at SponsorCX and one of the most recognized voices in the sponsorship industry, and Charles Nieves, Executive Associate Athletic Director and Chief Revenue...
2026 Sponsorship Trends and What They Mean for Your Strategy

2026 Sponsorship Trends and What They Mean for Your Strategy

by Jason Smith | May 7, 2026 | Informational, Webinars

Sponsorship continues to evolve in 2026. The changes reward smarter structure, better reporting, and a clearer line between what’s scalable and what doesn’t. In a recent SponsorCX webinar, SponsorCX CEO Jason Smith sat down with sponsorship industry veteran Jim...
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