Sports Fan Engagement Ideas - A Definitive Guide Fan engagement is the heartbeat of the sports industry. It plays a critical role in a team's success both on and off...

What Are the Goals of Sponsorship? The answer to this question is not as complex as it may sound. The goal of any sponsorship is to generate revenue. This is true...

Integrate Your CRM With Enterprise-Level Systems to Maximize Efficiency Integrate your company CRM with enterprise-level software platforms like Dynamics 365,...

Mastering Property Sponsorship Valuation — A Strategic Guide Recently, a friend started a non-profit organization to educate students in the ever-changing tech space....

Successful Sports Sponsorship Activations Sports sponsorship activations transform brand and partner agreements into mutually beneficial experiences. Properties can...

Planning fun, creative, and effective sponsorship activations helps properties retain brands and ensure a positive experience for all involved parties. However,...

Lehi, UT – The United Soccer League today announced a multiyear agreement with renowned software provider SponsorCX, which becomes the latest addition to the USL...

The American Association of Professional Baseball (AAPB) and SponsorCX are pleased to announce they have entered into a multi-year partnership. SponsorCX will provide...

Peter Ueberroth is an American sports executive and entrepreneur. He played a pivotal role in transforming the way we approach sponsorships in sports. He served as the...