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10 Books Every Sponsorship Leader Should Read

Jason Smith
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Innovation in Sports Tech

by | Oct 21, 2024 | INFORMATIONAL | 0 Comments

Transformational Trends and Innovation in Sports   The sports industry is undergoing a transformation. Innovations in sports technology are reshaping how fans...

Calculating Sponsorship ROI

by | Oct 2, 2024 | INFORMATIONAL,Primary Featured | 0 Comments

How to Calculate Sponsorship ROI   An old advertising adage goes something like this: "I know I’m wasting half of my advertising dollars. I just don’t know which...

Business Intelligence

by | Sep 24, 2024 | INFORMATIONAL,Primary Featured | 0 Comments

Business Intelligence for Sponsorship Marketing: A Guide to Making Better Decisions   What Is Business Intelligence?   Modern business intelligence (BI) uses...

Sponsorship Activation Guide

by | Sep 24, 2024 | INFORMATIONAL,Primary Featured | 0 Comments

Sponsorship Activations in Sports   What Is Sports Sponsorship Activation?   Sports activations are marketing strategies that turn sponsorships into dynamic,...

Tableau Collaboration

by | Sep 11, 2024 | INFORMATIONAL,Primary Featured | 0 Comments

The Role of Tableau Collaboration in Sports Management   Tableau is a tool that enables sports teams and sports professionals to visualize and analyze data from...

Understanding Data Warehouses

by | Sep 3, 2024 | INFORMATIONAL,Primary Featured | 0 Comments

All About Data Warehouses A data warehouse is like a massive library for your business data. Imagine you have all your data scattered across different places, like your...

Which Sports Marketing Platform Is Right for Me?

by | Aug 20, 2024 | INFORMATIONAL,Primary Featured | 0 Comments

Which Sports Marketing Platform Is Right for Me? The right sports marketing platform can help you streamline operations, enhance fan engagement, and maximize revenue....

Sports Fan Engagement Ideas

Sports Fan Engagement Ideas

by | Jul 25, 2024 | INFORMATIONAL,Primary Featured,Uncategorized | 0 Comments

Sports Fan Engagement Ideas - A Definitive Guide Fan engagement is the heartbeat of the sports industry. It plays a critical role in a team's success both on and off...

Sponsorship Goals

What Are the Goals of Sponsorship?

by | Jul 4, 2024 | INFORMATIONAL,Primary Featured | 0 Comments

What Are the Goals of Sponsorship? The answer to this question is not as complex as it may sound. The goal of any sponsorship is to generate revenue. This is true...

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