This $100B Industry Still Running on Spreadsheets Just Got Its Software Play
Lehi, UT – April 9th, 2025: SponsorCX, the fast-growing leader in sponsorship management today announced a new $4.6M investment round led by Kickstart to accelerate its growth and help more organizations modernize how they manage sponsorships.
Despite being a $100 billion global industry (Statista), sponsorship management still relies on spreadsheets and scattered tools, leading to missed opportunities and underperforming partnerships. Brands now demand more transparency, better data, and measurable performance, especially in sports, entertainment, and influencer marketing. SponsorCX is stepping up to meet the demand to modernize sponsorship operations, driving greater efficiency, accountability, and value.
Backed by decades of sponsorship industry experience, the SponsorCX team creates seamless, intuitive solutions that meet the evolving needs of the sponsorship industry. The platform offers a full suite of real-time tools for reporting, account management, inventory tracking, pipeline organization, agreement generation, task fulfillment, and asset scheduling, all accessible through its mobile app.
SponsorCX is positioned to lead sponsorship management by offering a comprehensive solution for both brands and properties, a feature most competitors lack. This Kickstart-led $4.6 million investment will expand the platform with new brand-focused features, enhancing communication between brands and properties within the software.
Also investing in this round are notable angel investors, including former Spiff cofounders Jeron Paul and Matt Stapleton, and Pluralsight founder Aaron Skonnard, bringing deep expertise across SaaS and technology to support SponsorCX’s next phase of growth.
The funding will support SponsorCX’s continued expansion across sales, marketing, customer success, and product development. A growing customer success team will offer enhanced support, while expanded development teams will accelerate key platform integration – including ticketing systems – making SponsorCX the most comprehensive solution for sponsorship management. The platform already integrates seamlessly with leading tools such as Salesforce, Microsoft Dynamics, HubSpot, QuickBooks, Sage Intacct, Outlook, Gmail, and offers a range of custom integrations tailored to each client’s unique needs.
Jason Smith, Founder and CEO of SponsorCX, shared his excitement for the company’s next phase: “This investment allows us to grow our team, expand our platform, and continue delivering meaningful solutions for brands and properties. Our goal is simple — when people think about the best way to manage sponsorships, we want them to think SponsorCX. This funding brings us closer to making that vision a reality.”
“We backed SponsorCX because it’s rare to find a team that knows a problem this intimately—and even rarer to see them build such an elegant platform” said Tanner Potter, Partner at Kickstart and the newest member of the SponsorCX Board of Directors. “Jason has lived every angle of the sponsorship challenge, and his conviction permeates through the product and company. SponsorCX isn’t retrofitting general tools for a niche use case—it’s purpose-built for sponsorship and brand teams. As they scale, we believe they are in position to define the category.”
SponsorCX serves a diverse range of clients, from NFL, NBA, MLB, and MLS teams to minor league organizations, events, arts, and entertainment groups, helping them streamline and modernize sponsorship management. As SponsorCX continues to expand, it remains committed to delivering innovative solutions that help organizations maximize the value of their sponsorships and partnerships.
See how SponsorCX is transforming sponsorships →
About SponsorCX
SponsorCX is the leading all-in-one platform for sponsorship management. It supports properties and brands through every stage of the sponsorship lifecycle, including sales, inventory, fulfillment, scheduling, agreements, and reporting. With intuitive tools, real-time insights, and a mobile-friendly interface, SponsorCX enables organizations to maximize sponsorship value, drive stronger partnerships, and keep everything organized and on track.
Learn more at sponsorcx.com.
About Kickstart
Kickstart is a leading early-stage venture capital firm based in Utah, investing in bold entrepreneurs who are building enduring, impactful companies. With a focus on supporting startups across the Mountain West and beyond, Kickstart provides not only capital but also deep operational expertise, strategic guidance, and a powerful network to help founders scale. Since its inception, Kickstart has partnered with hundreds of founders, fueling innovation and growth across a variety of industries.
Learn more at kickstartfund.com.
Media Contact: Laura Nichols / [email protected]
