THE CHALLENGE
Bath Rugby’s commercial team had well-organized sponsorship tracking, but maintaining accuracy was increasingly time-consuming. The team struggled with fragmented data across multiple spreadsheets, lacked clear visibility into available inventory and sales pipeline, and faced operational friction that limited their ability to scale partnership development efficiently.
THE SOLUTION
Bath Rugby centralized all commercial operations in SponsorCX, replacing disconnected spreadsheets with a single source of truth for inventory, pipeline, and partnership delivery. The platform streamlined forecasting, improved team alignment across sales opportunities, and automated reporting processes, freeing up hours each week that the commercial team now dedicates to strategic partnership development.
KEY FEATURES
Pipeline Management
This feature provides clear visibility into available inventory and sales opportunities as they progress, enabling the commercial team to forecast revenues effectively and identify what’s ready to sell without searching through multiple spreadsheets.
Fulfillment Tracking
This feature ensures partnerships are delivered efficiently with full visibility across the commercial team, strengthening coordination and preventing deliverables from falling through the cracks during execution.
Reporting Dashboards
This feature enables senior leadership to access real-time partnership and pipeline insights instantly, eliminating the need for manually compiled reports and allowing the commercial director to self-serve critical business information.