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Mitsubishi Electric Classic + SponsorCX

Maximizing Efficiency in Sponsorship Management

THE CHALLENGE

The Mitsubishi Electric Classic faced a key challenge in managing their Corporate Partnerships due to the absence of a central platform. With five different systems in use to track sponsorships, human error and misunderstandings occurred more frequently than necessary.

THE SOLUTION

The decision to use SponsorCX has improved efficiency within the Mitsubishi Electric Classic Corporate Partnerships team. The platform allows the sales team to add assets to a deal and easily pull them into the contract, clearly showing which assets are included—eliminating any confusion about what will be fulfilled. It also gives the sales team a centralized view of the entire sales process, including contacts, activities, deals, payments, and fulfillment requirements. This makes it easier for the fulfillment team to access contact details and understand exactly what needs to be done for each part of the contract.

KEY FEATURES

Fulfillment Tracking Inventory Tracking

SponsorCX streamlines the fulfillment and communication, ensuring the activation aspect of the platform is clear and the team knows exactly what needs to be executed in each contract.

Inventory Tracking

The SponsorCX Inventory portal provides real-time visibility into available and sold inventory assets, which is especially valuable for The Mitsubishi Electric Classic, given its small team of two sales reps and limited inventory. It’s crucial for each rep to know what’s available to sell and who their colleague is engaging with to avoid inefficiencies and overlap.

“Prior to SponsorCX, we were using several different systems to track our partnerships, which led to errors and misunderstandings occurring more often. SponsorCX gives the sales team the ability to see all aspects of the sales process in one location, while allowing the fulfillment team to know exactly what needs to be done for each part of the contract. I would, and have, recommended SponsorCX to other organizations, as it helps manage small teams in a fast-paced work environment. As we always say, 'If it isn't in SCX, it's fair game.'"
Ashley Hamilton
Senior Tournament Director

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