The Challenge
The Professional Rodeo Cowboys Association faced a significant challenge in managing corporate sponsorships. The team struggled with tracking current sponsors, lacked visibility into available or sold inventory, had no standardized pricing, and operated without a consolidated system, leading to inefficiencies across the board.
The Solution
The PRCA team centralized all sponsor information in one location. Implementing SponsorCX has significantly improved efficiency, saving time daily—whether it’s tracking inventory, running reports, or auto-generating sponsor agreements. SponsorCX has streamlined our processes, fostering a more professional and serviceoriented relationship between our team and the sponsors we work with.
Key Features
Inventory Management
This feature is essential for tracking available assets versus those already sold, allowing our Sales team to focus on closing deals without the risk of overselling to sponsors.
Fulfillment
This feature enables us to send Proof of Performance images almost immediately to our sponsors, providing real-time updates on asset performance and fostering an ongoing dialogue between the sponsor and the PRCA team.
Reporting
The SponsorCX platform has given us the ability to run essential reports daily and for the Board of Directors’ annual meeting, providing a clear overview of revenue and performance.