by Jason Smith | Jul 29, 2025 | INFORMATIONAL, Uncategorized
The Sponsorship Success Playbook A Step-by-Step Guide to Running Campaigns That Work The email hit the marketing manager’s inbox on a Tuesday morning. “Exciting Sponsorship Opportunity!” was the subject line. By lunch, the brand’s marketing team was...
by Jason Smith | Jul 21, 2025 | INFORMATIONAL, Uncategorized
Why It’s Time to Look Beyond Sports Once upon a time, sponsorships were all about arenas, jerseys, and halftime shows. Not anymore. Some of the most meaningful deals are happening where there’s no scoreboard—only story, culture, and connection. From art...
by Jason Smith | Jul 15, 2025 | INFORMATIONAL
Why Scaling Sponsorship Inventory Gets Messy Fast Picture this: Your team just landed three new sponsors, your calendar’s filling up with activations, and your inbox looks like a hurricane swept through. You’re growing fast. That’s good. But suddenly...
by Jason Smith | Jun 25, 2025 | INFORMATIONAL, Uncategorized
A conversation overheard in a nearby conference room: “So why would fans care that we’re sponsoring a team?” the company’s financial guy asks, more challenge than question. “Is it about visibility?” The head of marketing pauses but doesn’t flinch. “It’s not just about...
by Jason Smith | Jun 17, 2025 | INFORMATIONAL, Uncategorized
A seismic shift is reshaping the sponsorship game. In the good ol’ days, brands traded cash for logos and impressions. Simple. Fast. Predictable. But that playbook is done. Today, brands want more. They want storytelling. Social impact. Emotional connection. These...
by Jason Smith | Jun 11, 2025 | INFORMATIONAL, Primary Featured
Preston clicks out of the Zoom call and exhales a long, deep sigh. Neal, the CFO, had that tone again, “I want to see the numbers.” It’s the third time Preston’s been asked. Neal wants to know what this six-figure sponsorship is doing for the brand. Preston is...
