by Jason Smith | Jun 11, 2025 | INFORMATIONAL, Primary Featured
Preston clicks out of the Zoom call and exhales a long, deep sigh. Neal, the CFO, had that tone again, “I want to see the numbers.” It’s the third time Preston’s been asked. Neal wants to know what this six-figure sponsorship is doing for the brand. Preston is...
by Jason Smith | May 22, 2025 | INFORMATIONAL
At halftime of a sold-out local rivalry game, a regional pizza chain airs a big TV spot. Meanwhile, its competitor quietly runs a mobile-first campaign targeting fans in the stadium and offering personalized discounts based on the team they’re cheering for....
by Jason Smith | May 15, 2025 | INFORMATIONAL, Primary Featured
This was not Chad’s first rodeo. It was the third call in a month from a prospective sponsorship partner. The proposal looked the same as all the others but with a different logo. The event rep explained, “Gold sponsors get a logo on the big event banner, Silver gets...
by Jason Smith | May 8, 2025 | INFORMATIONAL, Primary Featured
JB Automotive’s marketing lead, Jess, is three hours deep on a Thursday morning, toggling between tabs including an Excel sheet, three email threads (in two different accounts), and a Dropbox folder labeled “Q1 Activations FINAL_FINAL.” She’s desperately trying to...
by Jason Smith | Mar 31, 2025 | INFORMATIONAL, Primary Featured
What Is Sponsorship Strategy? How Do You Build a Winning Plan? Sponsorships aren’t just about putting a company’s logo on an event banner. They’re about building real, valuable connections between brands and audiences. A business might want to increase visibility, a...
by Jason Smith | Mar 31, 2025 | INFORMATIONAL, Primary Featured
What Is Strategic Partnership Management and How to Build Strong Deals Partnership management is more than just a buzzword—It’s a powerful and innovative way to grow your business. When you make the effort to cultivate relationships with other companies, you’re...
