by Jason Smith | Jul 15, 2025 | INFORMATIONAL
Why Scaling Sponsorship Inventory Gets Messy Fast Picture this: Your team just landed three new sponsors, your calendar’s filling up with activations, and your inbox looks like a hurricane swept through. You’re growing fast. That’s good. But suddenly...
by Jason Smith | Jun 25, 2025 | INFORMATIONAL, Uncategorized
A conversation overheard in a nearby conference room: “So why would fans care that we’re sponsoring a team?” the company’s financial guy asks, more challenge than question. “Is it about visibility?” The head of marketing pauses but doesn’t flinch. “It’s not just about...
by Jason Smith | Jun 17, 2025 | INFORMATIONAL, Uncategorized
A seismic shift is reshaping the sponsorship game. In the good ol’ days, brands traded cash for logos and impressions. Simple. Fast. Predictable. But that playbook is done. Today, brands want more. They want storytelling. Social impact. Emotional connection. These...
by Jason Smith | Jun 11, 2025 | INFORMATIONAL, Primary Featured
Preston clicks out of the Zoom call and exhales a long, deep sigh. Neal, the CFO, had that tone again, “I want to see the numbers.” It’s the third time Preston’s been asked. Neal wants to know what this six-figure sponsorship is doing for the brand. Preston is...
by Jason Smith | May 22, 2025 | INFORMATIONAL
At halftime of a sold-out local rivalry game, a regional pizza chain airs a big TV spot. Meanwhile, its competitor quietly runs a mobile-first campaign targeting fans in the stadium and offering personalized discounts based on the team they’re cheering for....
by Jason Smith | May 15, 2025 | INFORMATIONAL, Primary Featured
This was not Chad’s first rodeo. It was the third call in a month from a prospective sponsorship partner. The proposal looked the same as all the others but with a different logo. The event rep explained, “Gold sponsors get a logo on the big event banner, Silver gets...
