How to Calculate Sponsorship ROI   An old advertising adage goes something like this: "I know I’m wasting half of my advertising dollars. I just don’t know which...

Business Intelligence for Sponsorship Marketing: A Guide to Making Better Decisions   What Is Business Intelligence?   Modern business intelligence (BI) uses...

Sponsorship Activations in Sports   What Is Sports Sponsorship Activation?   Sports activations are marketing strategies that turn sponsorships into dynamic,...

The Role of Tableau Collaboration in Sports Management   Tableau is a tool that enables sports teams and sports professionals to visualize and analyze data from...

All About Data Warehouses A data warehouse is like a massive library for your business data. Imagine you have all your data scattered across different places, like your...

Which Sports Marketing Platform Is Right for Me? The right sports marketing platform can help you streamline operations, enhance fan engagement, and maximize revenue....

Sports Fan Engagement Ideas - A Definitive Guide Fan engagement is the heartbeat of the sports industry. It plays a critical role in a team's success both on and off...

What Are the Goals of Sponsorship? The answer to this question is not as complex as it may sound. The goal of any sponsorship is to generate revenue. This is true...

Integrate Your CRM With Enterprise-Level Systems to Maximize Efficiency Integrate your company CRM with enterprise-level software platforms like Dynamics 365,...