SponsorCX Blog

SponsorCX Raises an Angel Round Through Peak for Expansion and Launch of Innovative End-to-End Sponsorship Management Platforms

SponsorCX Secures Angel Funding Round with Peak
Jason Smith
Share this

Subscribe to our newsletter

 SponsorCX, a sponsorship management technology company that has been changing the way sponsorships are managed, announced the successful completion of its Angel round of financing through Peak, one of the most successful Angel tech investment firms in Utah.

With this new investment, SponsorCX will expand its current property platform and launch new sponsorship management products. This investment comes nearly a year after the company launched its property platform in December 2020.

Founded in Utah in 2017, SponsorCX has experienced rapid growth over the past year. Serving clients across various industries, including sports, entertainment, events, arts, and non-profits, SponsorCX provides a suite of online automated sponsorship management tools, including:

  • Customer Relationship Management (CRM)
  • Fulfillment
  • Inventory management

The cloud-based system allows properties to manage the entire sponsorship process from one system and ensure partnerships are executed properly. 

“We are grateful for Peak who recognize the need for better sponsorship management in this industry,” said Jason Smith, Founder and CEO of SponsorCX. “This capital enables us to expand our current platform and launch future sponsorship management products. We are looking forward to being the engine by which organizations manage their sponsorships.”

The company enters an industry where there is immense opportunity for growth. The software simplifies the sponsorship management experience while providing a powerful and affordable solution. Before the end of the year, SponsorCX will be releasing a mobile app that will make it possible for properties to manage their sponsorships from their pocket. Additional sponsorship management products will be released in 2022.

“We are excited to partner with Jason and the SponsorCX team,” said Jeff Burningham, Founding Partner of Peak. “They have the right plan and vision to disrupt the sponsorship management industry and provide great value to organizations across the world.”  

About SponsorCX
SponsorCX is a leader in sponsorship management within the sports, entertainment, causes, arts, and events industries. It is a complete sponsorship management tool to assist in managing sales, fulfillment, and inventory to maximize sponsorship revenue. The company was founded in 2017, and continues to grow rapidly as the newest and most innovative sponsorship software solution in the industry. Learn more at sponsorcx.com 

SponsorCX Contact: [email protected] 

Latest articles

The Experience Economy: Designing Event Sponsorships That Create Lasting Impressions

by | Nov 26, 2025 | INFORMATIONAL | 0 Comments

You’re at a summer music festival. The sun’s dipping low, the crowd’s buzzing, and between sets you wander into a shaded lounge hosted by a beverage brand. Inside,...

This Month’s Edge: Spotify Takeover, Fan Engagement Shifts, and Smarter Proposals

by | Nov 26, 2025 | Newsletter, Newsletter | 0 Comments

Welcome to The Sponsorship Edge. The biggest wins come from bold moves, smart risks, and fan-first thinking. What Spotify’s Full-Asset Takeover of FC Barcelona Reveals...

From Spreadsheets to Strategy: Upgrading Sponsorship Operations Inside Your Brand

by | Nov 12, 2025 | INFORMATIONAL | 0 Comments

When the Sponsorship Machine Starts to Sputter   It was supposed to be the brand’s marquee partnership — a multimillion-dollar deal with a national sports league....

What to Look for in a Sponsorship Management Company: A Partner, Not Just a Platform

by | Nov 5, 2025 | INFORMATIONAL | 0 Comments

Alan, director of partnerships for a regional sports venue, sat at his desk surrounded by open tabs including email, spreadsheets, along with his brand-new sponsorship...

Tips for Crafting a Compelling Sponsorship Proposal

by | Oct 27, 2025 | INFORMATIONAL | 0 Comments

After weeks of back-and-forth calls and emails, a festival director finally heard back from a national beverage brand. The sponsor liked the idea but “didn’t see a...

From Excel to Excellence: When It’s Time to Upgrade Your Corporate Sponsorship Management System 

by | Oct 22, 2025 | INFORMATIONAL | 0 Comments

You’re a sponsorship manager at a venue or sports property. You’ve got 10 sponsors, dozens of assets (signage, digital ads, hospitality packages). You’re juggling...

The Innovation Pipeline: How Emerging Tech Is Shaping the Future of Sports Sponsorship

by | Oct 22, 2025 | INFORMATIONAL | 0 Comments

The Innovation Pipeline: How Emerging Tech Is Shaping the Future of Sports Sponsorship Practical ways innovation is changing sales, activation, and measurement Have You...

This Month’s Edge: When Controversy Works, Record Industry Growth, and Innovation Frameworks That Deliver

by | Oct 21, 2025 | Newsletter, Newsletter, Newsletter | 0 Comments

Welcome to The Sponsorship Edge. The best sponsorship deals aren't always the safest ones, and the brands winning right now know it. Why Rolex Is Doubling Down on Race...

Veteran Marketing Executive Russ Hannig Joins SponsorCX as COO Amid Rapid Growth

by | Oct 14, 2025 | Press Release, Primary Featured | 0 Comments

Lehi, UT – October 14th, 2025: SponsorCX, the fast-growing leader in sponsorship management, today announced the appointment of Russ Hannig as Chief Operating Officer,...

Get started with SponsorCX