The Role of Technology in Fan Engagement   Scaling sponsorships is no longer just about slapping logos on jerseys or hanging up a branded banner. If you want real...

Guide to Sponsorship Marketing: 7 Types of Sponsorship and How Value is Exchanged   Sponsorships offer a dynamic way for brands and properties to collaborate. They...

Leverage Your Sponsorship Strategy to Achieve Business Goals   Sponsorships aren’t just about slapping your logo on a jersey or a stadium banner. They’re a...

Event Marketing Strategies: A Comprehensive Guide to Drive Attendance and Engagement   Imagine you’re preparing a new product launch. You need a wow factor beyond...

The Power of Sports Advertising for Brands   Sports sponsorships have become a vital strategy for brand marketers. They enable brands to align with the passion and...

Event Sponsorship Opportunities: A Comprehensive Guide for 2025 and Beyond   Why You Should Explore Sponsorship Opportunities Sponsors want value and ROI for their...

Sponsorship Measurement Guide: What Properties Need to Know   Unlocking the full potential of sports sponsorships starts with measuring effectiveness through all...

What Does a Sponsorship Agency Do? Everything You Need to Know   Sponsorship agencies connect brands with rights holders — like events, teams, or properties — to...

Key Metrics and Strategies for Sponsors Measuring Sponsorship Success   At one point, every sponsor has asked questions like, “How do I know if my sponsorship was...