Sponsorship Is an Untapped Market
According to the Sponsorship Marketing Association, sponsorship marketing budgets are only going to increase. In 2019, 7,200 brands were involved in sponsorships—that number had increased to over 10,000 by 2024.
The use of sponsorships is rising because they create authentic, emotional connections with audiences. When connected to the right audience, organizations see significant impacts on their ROI and growth.
Now is the time to invest in a solid sponsorship management software system.
Why Sponsorship Managers Need to Update Their Process
Being a sponsorship manager is essentially juggling communication, scheduling, execution, marketing, and so much more. This is why upgrading your sponsorship software is crucial.
Doing this all by hand causes problems like:
Wasted Time
Doing everything by hand takes time, and in the dynamic world of sponsorships, time is too valuable a resource to waste. Manually typing data into spreadsheets, writing up information for brand partners, and constant communication are hours out of a sponsorship manager’s day.
Missed Opportunities
Doing everything manually means missing potential opportunities for new partnerships and projects. Being so busy with their current projects, managers may not see these opportunities before it’s too late—costing your business money.
Miscommunication
Communication is always a difficult task. Information can often get muddled or even lost when going back and forth. Finding the right data to ensure proper communication can be hard when negotiating terms or reviewing agreements. If not found quickly, the miscommunication could get worse.
Lost Data
Managing sponsorship data manually is practically asking for something to go missing. Having important information in multiple places can be confusing and make tracking difficult. It also won’t provide the larger sponsorship picture needed to see what is and isn’t working.
Benefits of Modernizing Your Management System with SponsorCX
Here are all the ways SponsorCX solves these typical sponsorship management problems.
Streamline All Tasks
Having an all-in-one system automatically streamlines daily sponsorship manager tasks. You can organize contacts, communications, data tracking, and current project status all in one place. This will ease communication and show a bigger picture for potential growth.
See All Data in One Place
Manage on the Go
Upgrade Your Sponsorship Management Program Before It’s Too Late
Sponsorships are rising in demand; it’s now or never to upgrade your management system to keep up with clients. Schedule a demo and start streamlining operations.