Kevin serves as Vice President of Business Development for the Professional Rodeo Cowboys Association (PRORODEO), where he leads national partnerships, sponsorship revenue growth, and brand integrations across live events, broadcast, and digital platforms. Prior to joining PRORODEO, Kevin served as Director of Strategic Planning for Rural Media Group, working across RFD-TV, The Cowboy Channel, The Cowgirl Channel, and Rural Radio. With experience spanning sponsorships, media, programming, and strategic partnerships, Kevin brings a relationship-first approach to building partnerships that create measurable value for brands while staying authentic to the audiences they serve.