Lehi, UT – June 2nd, 2025: SponsorCX, the all-in-one sponsorship management software trusted by properties across sports, entertainment, and live events is proud to...

At halftime of a sold-out local rivalry game, a regional pizza chain airs a big TV spot. Meanwhile, its competitor quietly runs a mobile-first campaign targeting fans...

This was not Chad’s first rodeo. It was the third call in a month from a prospective sponsorship partner. The proposal looked the same as all the others but with a...

JB Automotive’s marketing lead, Jess, is three hours deep on a Thursday morning, toggling between tabs including an Excel sheet, three email threads (in two different...

This $100B Industry Still Running on Spreadsheets Just Got Its Software Play   Lehi, UT – April 9th, 2025: SponsorCX, the fast-growing leader in sponsorship...

What Is Sponsorship Strategy? How Do You Build a Winning Plan? Sponsorships aren’t just about putting a company’s logo on an event banner. They’re about building real,...

What Is Strategic Partnership Management and How to Build Strong Deals Partnership management is more than just a buzzword—It’s a powerful and innovative way to grow...

How to Use Fan Engagement to Scale Your Sponsorship   Imagine you’re the marketing director of a sports team tasked with boosting sponsorship revenue. You know...

The Role of Technology in Fan Engagement   Scaling sponsorships is no longer just about slapping logos on jerseys or hanging up a branded banner. If you want real...