Welcome to The Sponsorship Edge. The biggest wins come from bold moves, smart risks, and fan-first thinking. What Spotify’s Full-Asset Takeover of FC Barcelona Reveals About Budget Allocation 🎶 When Spotify renewed its deal with FC Barcelona, it didn’t just sign up...
Welcome to The Sponsorship Edge. The best sponsorship deals aren’t always the safest ones, and the brands winning right now know it. Why Rolex Is Doubling Down on Race Sponsorship with SailGP (Hodinkee) ⛵️ Rolex’s commitment to SailGP signals a shift in...
