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Learfield Partners with SponsorCX to Advance Sponsorship Operations

This Month’s Edge: Spotify Takeover, Fan Engagement Shifts, and Smarter Proposals

by Jason Smith | Nov 26, 2025 | Newsletter

Welcome to The Sponsorship Edge. The biggest wins come from bold moves, smart risks, and fan-first thinking. What Spotify’s Full-Asset Takeover of FC Barcelona Reveals About Budget Allocation 🎶 When Spotify renewed its deal with FC Barcelona, it didn’t just sign up...

This Month’s Edge: When Controversy Works, Record Industry Growth, and Innovation Frameworks That Deliver

by Jason Smith | Oct 21, 2025 | Newsletter

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