by Jason Smith | Apr 9, 2025 | Press Release, Primary Featured
Lehi, UT – April 9th, 2025: SponsorCX, the fast-growing leader in sponsorship management today announced a new $4.6M investment round led by Kickstart to accelerate its growth and help more organizations modernize how they manage sponsorships. Despite being a $100...
by Jason Smith | Mar 31, 2025 | INFORMATIONAL, Primary Featured
What Is Sponsorship Strategy? How Do You Build a Winning Plan? Sponsorships aren’t just about putting a company’s logo on an event banner. They’re about building real, valuable connections between brands and audiences. A business might want to increase visibility, a...
by Jason Smith | Mar 31, 2025 | INFORMATIONAL, Primary Featured
What Is Strategic Partnership Management and How to Build Strong Deals Partnership management is more than just a buzzword—It’s a powerful and innovative way to grow your business. When you make the effort to cultivate relationships with other companies, you’re...
by Jason Smith | Feb 14, 2025 | INFORMATIONAL, Primary Featured
The Role of Technology in Fan Engagement Scaling sponsorships is no longer just about slapping logos on jerseys or hanging up a branded banner. If you want real ROI, you need engaged fans who interact, share, and spend. That’s where fan engagement technology...
by Jason Smith | Feb 14, 2025 | INFORMATIONAL, Primary Featured
Leverage Your Sponsorship Strategy to Achieve Business Goals Sponsorships aren’t just about slapping your logo on a jersey or a stadium banner. They’re a powerful tool to connect you with your audience and achieve measurable business outcomes. Understanding how...
by Jason Smith | Feb 14, 2025 | INFORMATIONAL, Primary Featured
Event Marketing Strategies: A Comprehensive Guide to Drive Attendance and Engagement Imagine you’re preparing a new product launch. You need a wow factor beyond the usual swag bags and free tee shirts. You’ve been tasked with dreaming up an event activation...
