by Jason Smith | Jun 11, 2025 | INFORMATIONAL, Primary Featured
Preston clicks out of the Zoom call and exhales a long, deep sigh. Neal, the CFO, had that tone again, “I want to see the numbers.” It’s the third time Preston’s been asked. Neal wants to know what this six-figure sponsorship is doing for the brand. Preston is...
by Jason Smith | Jun 2, 2025 | Press Release, Primary Featured
Lehi, UT – June 2nd, 2025: SponsorCX, the all-in-one sponsorship management software trusted by properties across sports, entertainment, and live events is proud to announce the launch of a new solution designed exclusively for brands managing sponsorships. Built for...
by Jason Smith | May 15, 2025 | INFORMATIONAL, Primary Featured
This was not Chad’s first rodeo. It was the third call in a month from a prospective sponsorship partner. The proposal looked the same as all the others but with a different logo. The event rep explained, “Gold sponsors get a logo on the big event banner, Silver gets...
by Jason Smith | May 8, 2025 | INFORMATIONAL, Primary Featured
JB Automotive’s marketing lead, Jess, is three hours deep on a Thursday morning, toggling between tabs including an Excel sheet, three email threads (in two different accounts), and a Dropbox folder labeled “Q1 Activations FINAL_FINAL.” She’s desperately trying to...
by Jason Smith | Apr 9, 2025 | Press Release, Primary Featured
This $100B Industry Still Running on Spreadsheets Just Got Its Software Play Lehi, UT – April 9th, 2025: SponsorCX, the fast-growing leader in sponsorship management today announced a new $4.6M investment round led by Kickstart to accelerate its growth and help...
by Jason Smith | Mar 31, 2025 | INFORMATIONAL, Primary Featured
What Is Sponsorship Strategy? How Do You Build a Winning Plan? Sponsorships aren’t just about putting a company’s logo on an event banner. They’re about building real, valuable connections between brands and audiences. A business might want to increase visibility, a...
