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The History of Sponsorship Part 2: Peter Ueberroth

The History of Sponsorship Part 2: Peter Ueberroth

by Jason Smith | Oct 6, 2023 | INFORMATIONAL, Primary Featured

Peter Ueberroth is an American sports executive and entrepreneur. He played a pivotal role in transforming the way we approach sponsorships in sports. He served as the commissioner of Major League Baseball (MLB) from 1984 to 1989. During that time, he lead innovative...
5 Strategies for Developing a Strong Sponsorship Proposal

5 Strategies for Developing a Strong Sponsorship Proposal

by Jason Smith | Sep 26, 2023 | INFORMATIONAL, Primary Featured

Securing excellent sponsorships is a very important part of many events and organizations. Whether you’re a sports team, a charity, or hosting a business conference, strong sponsorship support can make a significant difference in your success. However, securing a...
The History of Sponsorship Part 1: Mark McCormack

The History of Sponsorship Part 1: Mark McCormack

by Jason Smith | Aug 11, 2023 | INFORMATIONAL, Primary Featured

Sponsorship in the world of sports and entertainment is a crucial part of driving growth, building brands, and connecting with the audience. There have been many people who have made significant contributions to modern-day sponsorship. One of these visionaries was...
The Importance of Data Analytics in Sponsorship Management

The Importance of Data Analytics in Sponsorship Management

by Jason Smith | Aug 4, 2023 | INFORMATIONAL, Primary Featured

Effective sponsorship management takes more than intuition and gut feelings. Data analytics has revolutionized how businesses and organizations approach decision-making in many areas, including sponsorship. Here we’ll look at the critical role that data analytics...
SponsorCX named Official Sponsorship Management Software Provider of the AHL

SponsorCX named Official Sponsorship Management Software Provider of the AHL

by Jason Smith | Jun 8, 2023 | PARTNERSHIPS, Primary Featured

The American Hockey League announced today that it has formed a new partnership with SponsorCX, whereby SponsorCX has been named the Official Sponsorship Management Software Provider of the AHL.The partnership will offer a world-class sponsorship management solution...
How to Drive Sponsorship Revenue for Your Nonprofit

How to Drive Sponsorship Revenue for Your Nonprofit

by Jason Smith | May 30, 2023 | INFORMATIONAL, Primary Featured

Non-profit organizations rely on funding to provide assistance to their beneficiaries and achieve their goals. Whatever your chosen cause is, you need funding to make a positive impact within the community. Sponsorship is an incredibly powerful way to generate revenue...
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