What United Airlines Knows About Sponsorship That Most Brands Don’t
by Jason Smith | Jun 22, 2026 | Informational
Derek Russell has managed global sponsorship activation for United Airlines for nearly a decade, overseeing some of the company’s largest and most visible partnerships across professional sports, venues, and entertainment properties. In a recent SponsorCX webinar...
The Sponsorship Industry Is Modernizing with AI, and Investors Are Backing the Platforms That Will Power It
by Jason Smith | May 18, 2026 | Conversations on the Couch
A new round of investment in SponsorCX signals growing conviction that AI-powered sponsorship technology is no longer optional. Modernization is becoming the standard and AI is accelerating it. LEHI, Utah, May 18, 2026 — The $100B+ global sponsorship industry is...