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How to Design a Purpose-Driven Sponsorship Framework & Programs
Purpose is not an accessory. It is the engine that makes sponsorship programs renewable, trustworthy, and transformational.
Last season a local sports team signed a one-off deal with a regional snack brand. The company got its logo on the scoreboard, in a few social posts, and even on the...
On paper, the deal looked perfect. The sponsor bought a package of digital ads, social posts, and on-site signage. Everyone left the kickoff meeting excited. But as the...
Managing sponsorships shouldn’t feel like a juggling act where one dropped ball can cost you a partner. Yet without the right system, you chase approvals, track assets...
The Sponsorship Success Playbook A Step-by-Step Guide to Running Campaigns That Work The email hit the marketing manager’s inbox on a Tuesday morning....
Why It’s Time to Look Beyond Sports Once upon a time, sponsorships were all about arenas, jerseys, and halftime shows. Not anymore. Some of the most meaningful...
A conversation overheard in a nearby conference room: “So why would fans care that we’re sponsoring a team?” the company’s financial guy asks, more challenge than...
A seismic shift is reshaping the sponsorship game. In the good ol’ days, brands traded cash for logos and impressions. Simple. Fast. Predictable. But that playbook is...
When the Sponsorship Machine Starts to Sputter It was supposed to be the brand’s marquee partnership — a multimillion-dollar deal with a national sports league....
Alan, director of partnerships for a regional sports venue, sat at his desk surrounded by open tabs including email, spreadsheets, along with his brand-new sponsorship...
After weeks of back-and-forth calls and emails, a festival director finally heard back from a national beverage brand. The sponsor liked the idea but “didn’t see a...
You’re a sponsorship manager at a venue or sports property. You’ve got 10 sponsors, dozens of assets (signage, digital ads, hospitality packages). You’re juggling...
The Innovation Pipeline: How Emerging Tech Is Shaping the Future of Sports Sponsorship Practical ways innovation is changing sales, activation, and measurement Have You...
Welcome to The Sponsorship Edge. The best sponsorship deals aren't always the safest ones, and the brands winning right now know it. Why Rolex Is Doubling Down on Race...
Lehi, UT – October 14th, 2025: SponsorCX, the fast-growing leader in sponsorship management, today announced the appointment of Russ Hannig as Chief Operating Officer,...
Last season a local sports team signed a one-off deal with a regional snack brand. The company got its logo on the scoreboard, in a few social posts, and even on the...
On paper, the deal looked perfect. The sponsor bought a package of digital ads, social posts, and on-site signage. Everyone left the kickoff meeting excited. But as the...