Calculating sponsorship ROI for athletic teams and individuals is measured by analyzing specific metrics that reveal the value of the partnership. There are unique factors that apply to athletic teams and individuals. Fan engagement, media exposure, and brand alignment are crucial when evaluating event ROI metrics.

Modern business intelligence (BI) uses diverse data to make smarter, faster decisions that drive success. BI does more than crunch numbers. It transforms data into actionable insights. Sports marketing professionals can clearly see what’s working and what’s not when they employ business intelligence tools. And much of the guesswork is eliminated.

Sports activations are marketing strategies that turn sponsorships into dynamic, engaging experiences. Brands want to connect directly with fans and enhance their presence and influence beyond traditional advertising. Sports activations can include activities such as on-field promotions, interactive fan zones, branded giveaways, or social media contests that encourage fan participation. 

Tableau is a tool that enables sports teams and sports professionals to visualize and analyze data from diverse sources. It empowers sports marketing professionals to turn raw data into actionable insights that can increase revenue. Tableau can create dashboards that highlight sports analytics and key metrics.

A data warehouse is like a massive library for your business data. Imagine you have all your data scattered across different places, like your sales system, marketing platform, and customer service logs. A data warehouse gathers all this information into one central place. This makes it easier to analyze and provide insights.

Which Sports Marketing Platform Is Right for Me? The right sports marketing platform can help you streamline operations, enhance fan engagement, and maximize revenue. You can effectively manage campaigns, analyze performance, and target the right audiences. Investing...

“Hear from the Mohegan Sun team as they share how SponsorCX has transformed their sponsorship management, making processes smoother and partnerships stronger. Learn how this platform has helped them boost revenue and streamline operations.”

A strong fan base creates a strong sense of community and belonging. Sponsor partners find that commercial terrain hard to resist. Building and maintaining fan loyalty requires genuine, consistent work. Fan engagement is more than a nice benefit– it’s vital for a team’s sustained success. In this article we’ll explore some proven, some new, and some innovative sports fan engagement ideas.

What Are the Goals of Sponsorship? The answer to this question is not as complex as it may sound. The goal of any sponsorship is to generate revenue. This is true whether your property is a non-profit, a not-for-profit, or a regular for-profit organization. But as the...

Integrate Your CRM With Enterprise-Level Systems to Maximize Efficiency Integrate your company CRM with enterprise-level software platforms like Dynamics 365, Salesforce, HubSpot, Digideck, Sage Intacct, QuickBooks, and Microsoft Outlook to enhance your business...