by Jason Smith | Feb 14, 2025 | INFORMATIONAL, Primary Featured
Leverage Your Sponsorship Strategy to Achieve Business Goals Sponsorships aren’t just about slapping your logo on a jersey or a stadium banner. They’re a powerful tool to connect you with your audience and achieve measurable business outcomes. Understanding how...
by Jason Smith | Feb 14, 2025 | INFORMATIONAL, Primary Featured
Event Marketing Strategies: A Comprehensive Guide to Drive Attendance and Engagement Imagine you’re preparing a new product launch. You need a wow factor beyond the usual swag bags and free tee shirts. You’ve been tasked with dreaming up an event activation...
by Jason Smith | Feb 7, 2025 | INFORMATIONAL, Primary Featured
The Power of Sports Advertising for Brands Sports sponsorships have become a vital strategy for brand marketers. They enable brands to align with the passion and loyalty of sports fans and forge powerful emotional associations. Why Use Sports...
by Jason Smith | Feb 6, 2025 | INFORMATIONAL, Primary Featured
Event Sponsorship Opportunities: A Comprehensive Guide for 2025 and Beyond Why You Should Explore Sponsorship Opportunities Sponsors want value and ROI for their sponsorship investments. Engaging and exciting sponsorship opportunities are essential to...
by Jason Smith | Dec 4, 2024 | INFORMATIONAL, Primary Featured
Sponsorship Measurement Guide: What Properties Need to Know Unlocking the full potential of sports sponsorships starts with measuring effectiveness through all segments of the sports marketing funnel. By tracking KPIs and sponsorship ROI at each stage, brands...
by Jason Smith | Dec 4, 2024 | INFORMATIONAL, Primary Featured
Key Metrics and Strategies for Sponsors Measuring Sponsorship Success At one point, every sponsor has asked questions like, “How do I know if my sponsorship was successful?” “Did it work?” “What was the impact? What was my ROI?” Evaluating the effectiveness of...
